Gamma Launches ‘Edge’ – A New Partner Growth Programme Built on Trust, Insight and Shared Success
European technology-based communication solutions provider Gamma Communications plc (Gamma), has launched Gamma Edge, a new channel initiative designed to empower growth-focused partners with the tools, insight, and incentives to scale confidently and profitably in a changing market.
At its core, Gamma Edge is a tailored growth programme, co-developed with partners and built around what they need most right now: data-led planning, simplified commercial tools, and full-stack solutions that make scaling easier. It brings together strategic planning, reward models and product innovation, all under one integrated framework.
“Gamma Edge is a shared commitment to growth” said Will Morey, Managing Director of Gamma Business. “We’ve listened carefully to our partners, what they’re up against, what they value, and what they want from us. This is our response, not just another promotion or a set of incentives, but a structured, strategic programme that helps partners grow with Gamma.”
Five Ways Partners Gain an Edge
Partners enrolled in the programme will benefit from five core pillars:
- Partner Pulse: Co-created business plans based on actionable data, not just raw data, but actionable intelligence
- Velocity: A simple rebate engine that rewards growth across multiple product lines. Thanks to Gamma’s leadership in SIP, UCaaS, mobile and connectivity, a rich dataset exists and Gamma have a rebate model that puts money back where it matters
- Elements: Access to Gamma’s complete UCaaS, Connectivity, and Mobile stack, enabling partners to tailor solutions to fit the customer
- Boost: Commercial accelerators like inclusive minutes and secure bundles, helping partners win faster and more often
- Migrate: Tools and support, and even out-sourcing options, to help move legacy estates to future-ready platforms
With these pillars and support in place, partners can drive more margin, reduce complexity, and take a confident lead in today’s voice, connectivity and collaboration market.
Good Together, Growing Together
The launch of Gamma Edge reinforces Gamma’s broader commitment to being a relationship-first provider. It follows a year of in-depth partner feedback sessions, commercial review, and technical alignment across Gamma’s UK business.
“We’re proud of the relationships we’ve built over the years,” said Chris Wade, Chief Marketing & Product Officer. “But Gamma Edge is about what comes next for partners. It’s about growing together, not just through new products, but through shared planning, shared success, and a long-term commitment to delivering what partners truly need.”
Available Now!
Gamma Edge is live and the team are ready to support partners
From July onwards, Gamma will begin engaging partners to co-develop tailored growth plans and activate the programme’s benefits immediately. Any partner in the channel is welcome to join, here is the link.
Over the coming weeks, Gamma Edge will be the central focus of a rolling campaign of briefings, partner sessions, and insight-led engagements across the UK channel, culminating at Gammaverse 2025 in London this October.
Will Morey, managing director states, “Gamma Edge is built around a very simple philosophy. Our job is to help partners grow — not to push products at them”
