Samsung Electronics Co., Ltd’s opening gambit at CES 2026 is its ‘Companion to AI Living’ vision. CES® 2026 (Consumer Electronics Show) is being held in Las Vegas from 6 to 9 January, showcasing electronics manufacturers’ innovation, concepts and philosophies.
TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look event by describing how Samsung can provide users with a true AI companion experience in their daily life, stating:
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services.”
Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.
The new 130-inch Micro RGB monitor marks a new era of colour, featuring the widest spectrum ever seen in Samsung TVs while its Timeless Frame design minimises distractions and allows the picture to take centre stage. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green, and blue diode shining independently to produce colour in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colours and creates overwhelmingly vivid picture quality in every scene.
The Vision AI Companion (VAC), which incorporates most common languages and dialects, uses AI technology to work alongside users as a full entertainment companion to enhance viewing anywhere in the home. With it, and a Bluetooth remote with an AI button purchased separately, users can receive guidance on what to watch, what to eat, and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.
Samsung also offers intuitive modes to personalise the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets the user raise or lower the volume of the crowd, commentary, or background music, providing a personalised listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.
Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality by sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.
This year, Samsung is introducing two new Wi-Fi speakers, the Music Studio 5 and 7. These models support a wider range of sound system combinations, enhance audiovisual quality, and improve the aesthetics of any space. Each model shares a dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.
Samsung unveiled the new, ultra-thin OLED S95H, featuring a refined bezel, and the new portable projector, The Freestyle+, which is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.
The 2026 TV lineup supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience. HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H.
As HDR10+ adoption grows among major OTT providers, Samsung intends to be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.
Samsung has unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate, and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
At the centre of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.
Since CES 2026 is only starting tomorrow, News in the Channel will be bringing you more details over the coming days.
