According to Context data, taken from Jan to June 2026, SMB-Corporate-Etailer Business Channels, Acer’s EMEA ‘for Business’ division has achieved significant market-beating growth:
- +15.8% in the professional notebook business compared to a 5.7% market growth
- +14.8% in the professional desktop PCs business against a 10.1% market growth
This achievement has been delivered a year after relaunching its business focus
Several key strategic pillars are driving this positive trend and paving the way for future success:
- new initiatives to strengthen reseller and partner loyalty
- increased investment in the flourishing Digital Signage market
- continued innovation in products and services for businesses
Massimiliano Rossi, EMEA Product Business Unit VP of Acer, commented on the company’s achievements and plans “Over the past year,” Rossi explained “we have consolidated our product portfolio to offer a broader range of solutions supporting both SMB and Enterprise segments, leveraging the expertise of sister companies like Aopen for Digital Signage and Altos for server/infrastructure. In Digital Signage, investments have expanded to include new product lines such as Large Format Display [LFDs] and Chromebox and Veriton NUC mini-PCs.”
Rossi also attributes much of this success to Acer’s channel-partner vertical certifications. “What’s truly paying off,” he continued, “is the creation of specialized certifications like our Acer Cloud Partner Program for Chrome OS-based solutions, where we hold a dominant 35% market share in EMEA. Our Acer Education Partner Program has also enabled a significant 25% market penetration.”
Rossi emphasized Acer’s “channel first” approach, stating, “The fact that we are not simply ‘indirect,’ but rather channel-first, ensures we never compete with our resellers. Our streamlined and flexible structure allows resellers of any level or size to directly access necessary information.”
The company is also planning to launch a new portal dedicated to resellers later this year. The Partner portal has a dual objective: to further strengthen relationships through a tool that simplifies their work and to build a robust foundation for the continuous growth of the channel ecosystem.
“The new platform will streamline partner experience, providing quicker access to advantageous offers, business support services, and training on new technologies,” says Cristina Pez, EMEA Director of Commercial & Marketing at Acer. “Acer has always been recognized as an ‘easy to work with’ vendor. We’ve built the new portal with the idea to keep it simple and user-friendly and turn it into a concrete tool for our resellers to manage negotiations, collect product information and get an immediate view of their achievement in the loyalty program.”
Omtimize by Acer: Offers savings on new devices with up to 55% cashback*
Acer Care Plus Optimize is an exclusive solution offered solely by Acer that includes extended warranties offering peace of mind with fast, reliable technical support.
“Optimize is a solution exclusive to Acer – explains Christian Cosneau Acer’s EMEA Customer Service Director – It enables businesses to simultaneously plan for technological innovation while ensuring the responsible disposal and reuse of older devices.”
Acer Care Plus Optimize represents a new generation of business warranties for companies opting for a three-year on-site support plan, designed to streamline IT equipment management, minimize upgrade costs, and promote sustainability. Acer has introduced a guaranteed buyback program allowing businesses to exchange old Acer PCs for newer models, receiving a cashback of up to 55% of the original purchase price, depending on the device’s age and usage.
This practical solution ensures that a company’s IT infrastructure remains aligned with its operational needs while also reinforcing its commitment to environmental responsibility.
How Optimize works
- Purchase an Acer PC with the Acer Care Plus Optimize 3-year on-site extended warranty.
- After one to three years, upgrade your PC to a newer model.
- Return the old device and receive up to 55% cashback on the original purchase price*.
Acer Care Plus Packages range from standard, deluxe and premium, offering different levels of guarantees in terms of warranty time extensions, equipment protection, priority repairs and quality repair service.
*dependant on device age and usage: check with your Acer distributor for details
