Apple unveils the new iMac with M4 in fresh colours

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Apple unveils the new iMac with M4 in fresh colours

Apple® today announced the new iMac®, featuring the powerful M4 chip and Apple Intelligence™, in its stunning, ultra-thin design.

According to testing conducted by Apple in September and October 2024, with M4 the iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.

With the Neural Engine in M4, iMac is considered by Apple to be the world’s best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate and express themselves, while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 23.5-inch 4.5K Retina® display offers a new nano-texture glass option.The new nano-texture glass option is available on models with 10-core CPU and 10-core GPU.

iMac features a new 12MP Center Stage® camera with Desk View, up to four Thunderbolt 4 ports, and colour-matched accessories that include USB-C. Now with 16GB of unified memory, the new iMac is available to pre-order, with availability beginning 8 November 2024.

“iMac is beloved by millions of users, from families at home to entrepreneurs hard at work. With the incredible features of Apple Intelligence and the powerful performance of Apple silicon, the new iMac changes the game once again,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it’s a whole new era for iMac.”

The M4 chip brings a boost in performance to iMac. Featuring a more capable CPU with the world’s fastest CPU core,4 the new iMac is up to 1.7x faster than iMac with M1. Users will feel this performance across everyday activities like multitasking between their favourite apps and browsing webpages in Safari. And with an immensely powerful GPU featuring Apple’s most advanced graphics architecture, iMac with M4 handles more intense workloads like photo editing and gaming up to 2.1x faster than iMac with M1. This also enables a smoother gameplay experience. The new iMac comes standard with 16GB of faster unified memory — configurable up to 32GB. The Neural Engine in M4 is now over 3x faster than on iMac with M1, accelerating the pace at which users can get things done.