ProductNew ProductsASUS aims its ExpertBook P3 series at SMBs

ASUS aims its ExpertBook P3 series at SMBs

ASUS has launched its ExpertBook P3 series aimed at SMBs, packed with AI-based features, business-grade security and powerful processors for greater performance and productivity.

Maintaining competitiveness with larger rivals is always a challenge for small- and medium-sized businesses (SMBs), and the technology they use can assist with that, especially laptops.

SMB owners are looking to optimise performance and productivity but matched with cost effectiveness, especially for a workforce that is increasingly mobile.

It is with this in mind that ASUS has launched its new ExpertBook P3 Series. Available in two sizes, 14-inch (PM3406) and 16-inch (PM3606), the ExpertBook P3 Series is a Copilot+ PC designed to deliver business-level performance in a portable, secure package. Powered by up to AMD Ryzen™ AI 7 PRO processors, the ExpertBook P3 can handle everyday workloads and AI applications while maintaining the mobility that users increasingly demand. 

The laptop features a crisp 2.5K anti-glare display with up to 144Hz refresh rate that ensures clear visibility in various lighting conditions, making it perfect for presentations and outdoor work. 

Enhanced with ASUS AI ExpertMeet, the ExpertBook P3 transforms virtual collaboration through intelligent AI-powered features. The advanced meeting solution provides real-time translation capabilities, automated meeting summaries, and smart noise cancellation, making remote work and client interactions more productive and seamless than ever before. 

Engineered for mobile productivity

ExpertBook P3 is powered by up to AMD Ryzen™ AI PRO 7 processors with 45W TDP and delivering up to 66 total system TOPS of AI performance. It is engineered with a high capacity 70Wh battery for all-day productivity on the go. 

It also features ExpertCool thermal technology that keeps it’s cool whether opened or closed, a full metal chassis, and a full array of I/O ports positioned to enhance comfort and mouse movement. 

AMD Ryzen PRO processors provide business users with 18 months of planned software stability, 24 months of planned availability and a rigorous platform validation process to ensure long-term quality. 

ExpertBook P3 also has dual-SSD expandability ensures users can adapt their storage configuration to meet evolving business needs. This ensures users can scale their storage needs as their business grows, ensuring they never run out of space for critical files and applications.  

All-around protection 

With so many data breaches in the news this year, security is paramount and through ASUS’ ExpertGuardian comprehensive, commercial-grade security is delivered to protect businesses from all angles. With a NIST SP 800-155-compliant BIOS, five years of ASUS BIOS and driver updates, and TPM 2.0 protection, ExpertGuardian ensures hardware and software protection that shields privacy and safeguards critical data. 

Additional features like a nano Kensington lock slot and a free one-year McAfee+ Premium membership enhance data security, allowing businesses to focus on growth without worry. With ASUS ExpertGuardian, organisations of all sizes are assured seamless, best-in-class security at every level, empowering them to focus on what matters most. 

ASUS ExpertBook P3 is engineered with MIL-STD-810H military-grade strength to deliver military-grade durability, and it is backed by flexible ASUS Business Support services, providing the assurance of worry-free long-term operation and rapid assistance – should it ever be needed. 

Everyday business activities, intelligently enhanced 

The ExpertBook P3 also harnesses AI to help remote users to communicate more effectively. For instance, ASUS AI ExpertMeet has advanced AI-powered tools designed to enhance every conference experience. With features like AI Meeting Minutes, which automatically captures and organises key discussion points, and AI Translated Subtitles that break down language barriers in real time, ExpertMeet takes care of the details, so users can focus on sharing big ideas and driving innovation. 

By simplifying meeting management, AI ExpertMeet empowers teams to work smarter and connect seamlessly, ensuring that every conversation counts. Powered by on-device intelligence, all confidential data stays on the PC it belongs, eliminating privacy concerns.

The ExpertBook P3 represents ASUS’s commitment to delivering enterprise-grade reliability and performance in a portable form factor, making it an ideal choice for businesses that need powerful, secure computing solutions for their mobile workforce.

author avatar
Dan Parton
Dan is editor of News in the Channel and Print in the Channel and has been with the magazines since their launch in 2022, with a journalism career spanning more than 20 years. He is passionate about bringing stories from the sector to a wider audience.

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