Avnet has launched a new product brand, Tria™, and a corresponding business, Tria Technologies, to consolidate its compute design and manufacturing capabilities. Tria will cover embedded compute boards, systems and related design and manufacturing services, offering both standard and custom designs. By streamlining the design-to-production process, Tria aims to reduce risk and enhance product quality for OEMs. With the ability to be used as-is or customised, Tria’s modules offer versatility and computing potential. Tria will operate globally, capitalising on Avnet’s embedded compute and advanced applications solutions.
- Avnet has launched a new brand called Tria™ and a corresponding business called Tria Technologies to consolidate its embedded compute design and manufacturing services.
- The Tria brand offers embedded compute boards, systems, and design/manufacturing services, providing customers with modular solutions that reduce time to market and business risk.
Avnet’s New Chapter: Tria Technologies
Avnet, a global technology solutions company, has announced the birth of a new brand named Tria™. Tria Technologies is created to unify Avnet’s compute design and manufacturing options. The Tria brand will now represent Avnet’s embedded compute boards, systems and associated services.
Unifying Avnet’s Capabilities
In a market that sees original equipment manufacturers (OEMs) moving towards pre-made embedded compute platforms, the creation of the Tria brand signifies Avnet’s response to this shift. In the words of Thomas Staudinger, the president of Embedded Solutions at Avnet,
“The new brand embodies Avnet’s unique ability to deliver standalone modular embedded compute solutions in a world where OEMs are increasingly looking to move from their own chip-down manufacturing to part- or full- pre-made embedded compute platforms.”
What Tria Technologies Offers
Tria Technologies brings together standard and custom design and manufacturing of embedded compute products under one brand. The Tria modules can be used as they are in product designs or can serve as a starting point for customisation. This unlocks a significant computing potential for OEMs who would otherwise have to start from scratch, or compromise in product design by using an off-the-shelf compute product.
Global Reach and Recognition
The Tria brand is not limited to one region. It represents design and manufacturing teams across the globe, including Americas, Europe and Asia. Tria’s compute modules have won industry recognition by closely collaborating with partners such as Qualcomm Technologies, Inc.
Final Thoughts
The launch of Tria Technologies is a significant move for Avnet, responding to the growing trend of OEMs moving towards modular, pre-made embedded compute platforms. By consolidating its compute design and manufacturing services under one brand, Avnet is not only streamlining its offering but also delivering value to customers and differentiating itself in the market. Furthermore, by enabling OEMs to leverage the latest technology without starting from scratch or compromising design, Tria Technologies could potentially change how OEMs approach their product design.
FAQ
Q: What does the Tria brand encompass?
A: The Tria brand covers embedded compute boards, systems and associated design and manufacturing services at Avnet.
Q: What is the purpose of the Tria Technologies team?
A: The Tria Technologies team will design and manufacture standard embedded compute products and create custom designs for customer projects.
Q: How do Tria products and services benefit customers?
A: Tria products and services help customers move from design to mass production more quickly, with improved products and reduced risk to their business model.
Q: In what ways can the Tria modules be used in product design?
A: The Tria modules can be used “as-is” in a product design or as a starting point for customisation, providing huge computing potential for OEMs.
Q: How does Avnet CEO Phil Gallagher view the value of Tria products and services?
A: Phil Gallagher believes that Tria products and services add significant value for Avnet customers and are a differentiator for the company’s supplier partners.
Q: In what regions does the Tria brand have design and manufacturing capabilities?
A: The Tria brand has design and manufacturing capabilities and teams in the Americas, Europe and Asia, building on Avnet’s established market-leading solutions.
Q: What type of products have Avnet’s Tria compute modules been integrated into?
A: Avnet’s Tria compute modules have been integrated into various products, ranging from medical devices to household appliances for globally recognised brand names.
Q: How does Avnet plan to position itself in the market through the Tria brand?
A: Avnet, through Tria, aims to help customers offload risk and outsource complex manufacturing by offering modular solutions without compromising size or capability.
