- Celonis gains access to FC Bayern’s global partner network
- Celonis’ process intelligence software will optimise operations across multiple departments, including HR and finance, merchandising, customer service and ticketing
- Celonis is the club’s exclusive process mining and process intelligence partner
Celonis, a global leader in Process Mining, and FC Bayern Munich are now officially a team: Celonis is the world-renowned football club’s exclusive partner for process mining and process intelligence. The partnership covers the men’s and women’s football teams as well as the club’s basketball division. As a Gold Partner, Celonis also gains access to FC Bayern’s partner network, which includes numerous globally leading companies.
“We’re excited to support FC Bayern as their official Process Intelligence partner in achieving operational excellence through process optimization,” said Carsten Thoma, President and Board Director at Celonis. “We are not only united by our common hometown, but also by our constant pursuit of excellence - setting new standards through continuous improvement. With our Process Intelligence platform, we are helping to maximise process efficiency throughout the club’s operations, laying the foundations for continued international success on the pitch. At the same time, being part of FC Bayern’s partner network opens up valuable opportunities for collaboration and synergy – making this a true win-win situation.”
FC Bayern plans to use Celonis’ process intelligence software to optimise operations across multiple departments, including HR and finance, merchandising, customer service, and ticketing. For instance, the club can use Celonis to analyse ticketing workflows, avoid overstocking and stockouts of fan merchandise, or identify and eliminate inefficiencies in recruiting. Additionally, the Celonis platform enables companies to maximise the ROI from their AI investments by providing the data and context AI needs to deliver effective results.
Michael Diederich, Deputy CEO of FC Bayern, comments: “With Celonis, we’ve found the perfect partner — one that plays in the top league when it comes to process optimization. Celonis’ innovative technology will take our processes to the next level, helping us create added value and achieve maximum efficiency. Together, we can share our passion for precision, innovation, and performance from Munich with the world—and continue to deliver top results.”
