Bosch has announced the appointment of Dr. Steffen Hoffmann as the new Managing Director of Bosch UK & Ireland, effective 1 August 2024. Hoffmann, a veteran of over 32 years with Bosch, had previously led the UK and Ireland branch from 2015 to 2020. He replaces Vonjy Rajakoba, who steered the company through the pandemic and helped increase its sales to £3.5 billion, seven percent above pre-pandemic levels. Hoffmann will also retain his role as President of Northern & Eastern Europe.
- Dr. Steffen Hoffmann has been appointed Managing Director of Bosch UKI, effective 1 August 2024, taking over from Vonjy Rajakoba.
- Steffen Hoffmann has been with the company for over 32 years and previously led Bosch UKI from 2015 to 2020. He will continue overseeing Bosch activities in over 20 countries alongside his new role.
- Vonjy Rajakoba, the previous MD, will be moving within the wider Bosch business after almost four years in the role. During his tenure, Bosch UK saw business acquisitions, celebrated its 125th anniversary, and increased sales by seven percent above pre-pandemic levels.
A Familiar Face Returns
Dr. Steffen Hoffmann is set to become the new Managing Director of Bosch UK & Ireland. Hoffmann is no stranger to Bosch or the UK & Ireland division. With a career spanning over three decades at Bosch, Hoffmann’s journey started in 1992 as a Management Trainee in Germany. He has since worked in various roles across the globe, adding invaluable experience to his portfolio. Hoffmann previously held the position of Managing Director for Bosch UK & Ireland from 2015 to 2020.
After a stint as President of Bosch Russia until 2022, Hoffmann oversaw Bosch activities in over 20 countries as President Northern & Eastern Europe, based in the UK. Hoffmann will maintain this European role alongside his new responsibility for Bosch’s operations in the UK and Ireland, and commented:
“After three decades of working across different areas of the business and working with many Bosch teams in a number of countries, I’m proud to be taking up the role of Managing Director of Bosch UK & Ireland again. I have fond memories of heading up the business here in the past and it’s a unique opportunity to return with a broader perspective of the wider region.”
The Legacy of Vonjy Rajakoba
Hoffmann replaces Vonjy Rajakoba, who has held the position of Managing Director for nearly four years. During his tenure, Rajakoba navigated the company’s recovery from the pandemic, led several business acquisitions, and commemorated Bosch UK’s 125th anniversary in 2023. The company under his guidance also recorded a sales increase to seven percent above the pre-pandemic level, with sales of £3.5 billion.
Final Thoughts
Steffen Hoffmann’s appointment as the new Managing Director for Bosch UK & Ireland marks the beginning of another chapter for the company. As he steps into his role, Hoffmann will oversee a business that plays a vital role in various sectors in the UK and Ireland, from mobility, consumer goods, industrial technology, energy and building technology. With more than 6,700 associates working in sales, engineering and development roles, the company continues to make a significant impact across the UK and Ireland.
It will be interesting to see how Hoffmann will leverage his experience and familiarity with the company to navigate future challenges and opportunities. With his extensive experience and previous tenure in the same role, Hoffmann brings a broad perspective to the table.
FAQ
Q: Who has been appointed as the Managing Director of Bosch UK & Ireland?
A: Dr. Steffen Hoffmann has been appointed as the Managing Director of Bosch UK & Ireland.
Q: When will Dr. Steffen Hoffmann officially take over the role?
A: Dr. Steffen Hoffmann will take over the role as Managing Director of Bosch UK & Ireland from 1 August 2024.
Q: What positions has Dr. Steffen Hoffmann held within Bosch prior to his appointment?
A: Dr. Steffen Hoffmann led Bosch UK & Ireland from 2015 to 2020, was the President of Bosch Russia until 2022, and oversaw Bosch activities in over 20 countries as President Northern & Eastern Europe.
Q: How has Bosch UK & Ireland performed recently under the leadership of Vonjy Rajakoba?
A: Under Vonjy Rajakoba’s leadership, Bosch UK & Ireland saw sales increase to seven percent above the pre-pandemic level, with sales amounting to £3.5 billion during the most recent fiscal year.
Q: What are the business sectors represented by Bosch in the UK and Ireland?
A: Bosch has all four of its business sectors – Mobility, Industrial Technology, Consumer Goods, and Energy & Building Technology – represented in locations across England, Ireland, and Scotland.
Q: How many associates does Bosch employ in the UK and Ireland as of December 31, 2023?
A: As of 31 December 2023, Bosch employs more than 6,700 associates in roles including sales, engineering, and development in the UK and Ireland.
