Exertis has announced an accelerated strategic shift to being a more dedicated, specialist distributor; applying additional focus specifically on the AV, Components, IT Solutions, Mobile and Print markets and the Consumer division.
The move will allow Exertis to leverage its expertise in high-growth sectors, offering more tailored solutions to better support customers’ businesses. The dedicated Business and Consumer divisions, with integrated sales and commercial teams, will result in a streamlined approach which simplifies the distributor’s operations, ensuring a more seamless experience for customers with faster support and enhanced collaboration.
In Exertis’s Business division, the focus is on the specialism in high-growth areas such as AV, Components, IT Solutions, Mobile and Print. In the Consumer division, the distributor continues to lead the retail market, while making targeted improvements to further elevate its service.
“These changes are designed to make us more agile and responsive to the market, while fully leveraging our specialist knowledge and optimised services,” said Tim Griffin, CEO of Exertis IT. “The integration of sales and commercial functions ensures a simpler, more efficient customer experience. Our fully integrated channels provide unified support tailored to our customers’ specific needs.”
Jonathan Sutherland is now Managing Director of Exertis Consumer, Jamie Brothwell has been named Managing Director of Exertis Business, Paul Jacobs becomes Trading Director, and Lisa Bird takes on the role of Sales Operations and 3PL Director; all reporting into Phill Turner, Chief Commercial Officer.
Speaking about the benefits to Exertis’s partners, Phill Turner said: “We’re thrilled that our structural changes enable our vendors to maximise dedicated breadth play through our General Sales team, as well as the specialist expertise which we are perfectly positioned to provide; maximising their brand, improving co-ordination and increasing targeted go-to-market strategies.”
Jonathan Sutherland said: “I am delighted to be given the opportunity to lead our consumer division. It has been an incredible 16-year journey working alongside such amazing people at Exertis. I am both proud and humbled to lead the consumer business as Managing Director and I’m excited to build upon our specialist retail business. I want us to drive forward with fresh ideas and continue delighting our customers with best-in-class service.”
Jamie Brothwell commented: “I am proud to celebrate 10 years working for Exertis which coincides with my appointment as Managing Director of our Business division. During my time with the organisation worked with amazing people which has driven a series of successful initiatives including the introduction of our specialist Print and OA business, the integration of our Accessories business and in recent years the transformation of our AV strategy. These experiences have helped to shape the direction of travel for our new chapter in our B2B journey focusing in on the areas in which we believe we can add value across AV, Components, Mobile, Print and IT Solutions. I am hugely excited for what the next decade entails.”
