Held against the stunning backdrop of Barcelona’s iconic W Hotel, the Exertis Enterprise Summit 2025 made a triumphant return this April, offering three days of innovation, insight, and invaluable connections. From Monday 28th to Wednesday 30th, Exertis welcomed partners, vendors, and customers to an immersive experience packed with engaging content and collaborative energy that far surpassed expectations.
A Perfect Blend of Insight and Inspiration
The summit kicked off with a warm and energising welcome from Jason Chibnall, Managing Director of Exertis Enterprise, whose keynote set a visionary tone for the event. Chibnall outlined the company’s strategy for supporting MSPs through tailored divisions, in depth expertise, and an unwavering commitment to enabling solution-based selling. His address underscored Exertis’ role not just as a distributor, but as a trusted business partner helping clients navigate a multifaceted channel.
This theme was echoed through the panel discussion sessions featuring senior leaders Steve, Tom, Nick, Dom, and Adam, who delivered engaging and interactive overview’s of Exertis Enterprise’s value proposition. Their presentations emphasised innovation, agility, and a people-first approach that is clearly propelling Exertis Enterprise ahead of the curve in 2025.
Keynotes That Delivered Real Value
Throughout the conference, attendees heard from leading technology partners, each offering thought-provoking insights into the future of enterprise IT:
- Nvidia & Supermicro demonstrated how AI and high-performance computing are transforming industries, with cutting-edge GPUs and server platforms enabling scalable, efficient innovation.
- Object First’s Andy French challenged conventional notions of Zero Trust, advocating for a new, more resilient approach to cybersecurity in the face of growing threats.
- Seagate’s Andy Palmer tackled the ever-pressing issue of data growth, showcasing how their end-to-end storage solutions empower businesses to harness and act on their data across edge and core environments.
Engaging Panels: Real Conversations That Mattered
The summit also featured some dynamic panel discussions, offering actionable insights on critical industry topics:
- AI for Next-Gen Growth explored how artificial intelligence is unlocking new potential across sectors, led by Tom Cox.
- Managing the Data Explosion, with Nick Powling, addressed the strategic implications of massive data growth and how to respond effectively.
- Sustainability in Tech, moderated by Steve Cowley, gave a platform to discussions on long-term infrastructure and ethical innovation.
- Cyber Resilience, hosted by Dom Ryles, provided a comprehensive look at proactive and reactive strategies for defending digital assets in a volatile landscape.
The Exhibition: Innovation on Display
The intimate exhibition space featured 30 top-tier technology vendors, showcasing the latest advancements in AI, data, networking, and cybersecurity. Attendees were able to explore live products and engage with product experts.
A unique highlight of the summit was the ability to book 1:1 meetings with both Exertis leaders and vendor representatives—creating an environment ripe for deep collaboration and meaningful business development.
Networking That Went Beyond the Usual
While the days were filled with insightful content, the evenings offered a chance to unwind and connect in a more relaxed setting. Two vibrant nights of entertainment created the perfect backdrop for casual conversations and long-term relationship building. Whether over cocktails or at the vendor exhibits, the sense of community was palpable.
After a long hiatus, the Exertis Enterprise Summit proved well worth the wait. The 2025 edition combined strategic insights, genuine collaboration, and forward-looking innovation, setting a new benchmark for future industry events. As one attendee put it: “It wasn’t just about talking tech—it was about building the future, together.”
