Giacom recently united its partner community and leading vendors for MSP Cloud Live at CodeNode, the UK’s largest dedicated technology events venue, situated in the heart of London’s Tech City. Designed to empower channel partners to better support small and medium-sized businesses (SMBs) across the UK, the event was a resounding success, attracting close to 150 partners and providing a valuable forum for learning and networking.
The event opened with a thought-provoking keynote from Nathan Marke, Giacom’s Chief Operating Officer, titled Hunting for Profit: How to Find Profitable Growth Serving the Dynamic SMB Technology Market. Nathan highlighted significant growth opportunities in the technology sector, including cyber security, business applications, and managed services. He emphasised the importance of operational efficiency, recurring revenue models, and leveraging AI-driven advancements to drive profitability.
During his presentation, Nathan explored the UK SMB technology landscape, highlighting a forecasted market spend of $56.6 billion in 2024, with significant growth anticipated in cyber security (7.4% CAGR) and business applications (11.6% CAGR). His session provided actionable insights into capturing opportunities in emerging markets, creating differentiated propositions, and adding value through bundled solutions and enhanced cross-sell strategies.
The agenda included a series of expert-led sessions, offering attendees deeper insights into key industry topics. Securing Tomorrow with Barracuda, SkyKick, and Acronis explored the latest trends and threats anticipated in 2025, providing valuable perspectives on the evolving cyber security landscape. A panel discussion on Multi-layered Defence for SMBs with usecure, Bitdefender, and OpenText highlighted strategies for managing sophisticated cyber threats and keeping customers protected. In addition, Microsoft’s FY25 Partner Power-Up session focused on strategies and growth opportunities aligned with its FY25 vision, delivering essential guidance for partners aiming to capitalise on the growing cloud market.
Attendees engaged with leading vendors, including Microsoft, Acronis, Bitdefender, Barracuda, Exclaimer, Webroot, usecure, SkyKick and CompTIA, who showcased innovative solutions designed to enhance SMB operations and mitigate risks. The event featured sessions on critical topics such as the role of AI in business transformation, the latest trends in cyber security, and strategies for minimising operational disruption and financial loss.
“Our aim with MSP Cloud Live was to create a platform for collaboration, learning, and innovation,” said James Baker, Managing Director – Cloud. “The cloud industry is growing rapidly, and it’s vital for MSPs to develop sticky, differentiated propositions for SMB customers. Together with our vendor partners, we are committed to equipping resellers and MSPs with the tools and insights they need to achieve this and deliver exceptional value to their customers.”
As SMBs increasingly turn to MSPs for packaged managed solutions to navigate the complexities of modern technology, MSP Cloud Live reaffirmed Giacom’s role as a strategic partner, enabling resellers and MSPs to seize market opportunities, achieve growth, and enhance their customers’ cloud capabilities. Catch a glimpse of the event highlights by watching this video.
