HP Inc. has announced a new initiative, HP Amplify AI, designed to enhance partner capabilities in achieving positive AI outcomes. The programme launched worldwide on 1 November 2024, offers AI guidance, tools, resources, training and certification. The announcement also includes new AI-powered tools, refreshed HP Future Ready AI MasterClass content in multiple languages and worldwide expansion of the HP Business Partner Programme. The initiative aims to drive AI adoption and sales, support partners in their advisory role to customers, and future-proof businesses with AI-powered products and solutions.
HP Unveils AI-Driven Program for Partners
The era of artificial intelligence (AI) is here, and companies are striving to keep pace. HP Inc. has risen to the challenge with an exciting new initiative – HP Amplify AI. This tailor-made solution is intended to bolster partner capabilities for achieving positive AI outcomes. It’s a comprehensive package that offers AI guidance, resources, tools, training and certification.
Boosting AI Adoption and Sales
In an increasingly AI-driven world where, according to the latest IDC Spending guide, global AI spending is projected to hit US$632bn by 2028, partners are seeking opportunities to drive AI adoption within their own businesses and assist their customers in enhancing productivity. HP, with its history of innovation, strategic partnerships with leading software and hardware providers, and a trusted legacy spanning over eight decades, is well-placed to lead in this AI age.
HP is launching HP Amplify AI to assist partners in their increasingly AI-centric advisory role to customers. This persona-based programme is designed to enhance partners’ unique capabilities and drive AI outcomes. The Amplify AI HUB, a central resource for AI training, certification, and tools, is part of this new initiative.
“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP.
Improving Partner Experiences and Productivity
The pursuit of better outcomes and experiences begins with driving operational productivity. This quarter, HP is introducing an AI Chatbot to answer queries and guide partners through the HP Partner Portal, making it easier to find information quickly. Furthermore, HP is improving collaboration with faster pricing turnaround times using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.
In May, HP launched the HP Future Ready AI MasterClass AI training and certification programme to offer HP employees and HP Amplify partners a competitive edge. The online training is tailored for sales representatives, account managers and technical consultants. In response to increased adoption, HP has rolled out refreshed content available in new languages.
Engaging a Broader Ecosystem
HP’s award-winning Amplify program is designed to drive partner development through a simplified global structure, rewarding performance, collaboration, and capabilities. To provide a clear path to membership, HP has expanded the HP Business Partner Program globally. The HP Business Partner Program offers partner accreditation, brand visibility, and streamlined processes for superior customer experiences. Participants will benefit from quick onboarding, and a consistent global digital experience with instant pricing, product details, training materials, and sales and marketing resources.
Final Thoughts
HP’s Amplify AI initiative is a significant step forward in the AI era, positioning the company as a leader in this rapidly evolving field. By providing partners with the tools, resources, and training they need to succeed in an AI-driven world, HP is not only future-proofing its own business but also assisting its partners and customers in doing the same. This strategic move signals HP’s commitment to driving innovation, collaboration and growth in the AI space.
FAQs
Q: What is HP Amplify AI programme?
A: HP Amplify AI is a customisable programme designed to boost partner capabilities in achieving positive AI outcomes, offering AI guidance, tools, resources, training and certification.
Q: When will HP Amplify AI programme be launched?
A: The initial rollout of HP Amplify AI will begin worldwide on 1 November 2024.
Q: What resources are included in HP Amplify AI?
A: HP Amplify AI will include HP Amplify AI HUB, a centralised resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.
Q: How can partners benefit from HP Amplify AI?
A: Partners can gain certification opportunities and recognition for HP AI proficiency, as well as AI-powered sales tools to track their progress, enabling them to support customers on their AI journey and future-proof their businesses with AI-powered products and solutions.
Q: What improvements is HP making to partner experiences and productivity?
A: HP is rolling out an AI Chatbot to answer queries and guide partners through the HP Partner Portal, making it easier to find information quickly. Additionally, HP is improving collaboration with faster pricing turnaround times using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.
Q: What is the HP Business Partner Program?
A: The HP Business Partner Program offers partner accreditation, brand visibility, and streamlined processes for superior customer experiences. It provides a quick onboarding process and a consistent global digital experience with instant pricing, product details, training materials, and sales and marketing resources.
