Hewlett Packard Enterprise (HPE) has marked their 10-year anniversary with new branding, and have cited that the new brand reflects the “tech, talent, and bold vision driving the AI era.”
In a post issued by Jennifer Temple, Executive Vice President, Chief Marketing & Communications Officer, at Hewlett Packard Enterprise, reasoning behind the refreshed identity includes:
- It reflects HPE’s advances in AI, cloud, and networking to help organizations unlock their boldest ambitions
- It is an evolution of our iconic “Element” and reflects a fresh mark for GreenLake
- HPE stays true to its values of innovation and partnership while shaping a bold new future
- It’s a sharp expression of who we are, how we work, and the transformative impact we deliver for our customers every day.
HPE feel that they are not the same company they were a decade ago, when they separated the Hewlett-Packard Company into two: HP Inc. and Hewlett Packard Enterprise. Jennifer Temple, Executive Vice President, Chief Marketing & Communications Officer, comments:
“For us, this is more than just a new look. It’s a bold expression of our purpose, our people, and the impact we’re here to make. It reflects the values that have guided us since the garage days — innovation, partnership, and a belief that technology should always serve a greater purpose — while also looking ahead. We’re proud of where HPE has been and even more excited about where we’re going. The AI era is here, and we’re made for this.”
