Legrand has launched a new campaign challenging the historic ‘Iron Triangle’ theory that has dominated purchasing decisions.
The Iron Triangle, also known as the value triangle, has traditionally forced customers to choose only two of these essential elements; competitive pricing, high quality products and speed.
For years, this trade-off has been accepted as an unavoidable reality in the power protection industry. High quality solutions with fast delivery typically command premium prices, while affordable solutions often sacrifice reliability or come with extended lead times and limited support.
Legrand has dispelled this by delivering all three simultaneously with its UPS systems. The company maintains the engineering excellence and quality standards expected from a global leader in power protection, while offering highly competitive pricing and ensuring strong product availability with short lead times.
A key element of this campaign is Legrand’s enhanced Partner Programme, which is designed to help partners capitalise on the growing demand for alternatives to legacy, default brands. It provides technical sales support, partner tools and resources and on demand project support.
“This campaign is about disruption,” said Joshua Naylor, Legrand’s divisional manager. “We want customers to question why they are settling for the status quo when better alternatives exist. The UPS market has moved on, technology has advanced and customer expectations have evolved. Compromise is no longer the inevitable and it shouldn’t be acceptable either.”
