Midwich has entered into an exclusive distribution agreement with Hive, a manufacturer of scalable media servers, covering the UK and Ireland. The deal will enable Midwich and PSCo to distribute Hive’s full product range, which includes the Beehive, Beebox, and Beeblade, designed to power visuals for various applications. The partnership will be launched this week at the ‘Beyond the Pixel’ event hosted at Innovation House, Bracknell. Hive’s products, built on a Linux operating system, promise high-performance playback, user-friendly interface and low power consumption.
- Midwich has signed an exclusive distribution deal with Hive, a manufacturer of scalable media servers.
- The agreement allows Midwich and PSCo to offer Hive’s full range of products in the UK and Ireland, launching at the ‘Beyond the Pixel‘ event on Thursday 20 June.
- Hive’s products create a flexible and scalable media control ecosystem for various applications, designed on a Linux operating system with a focus on reliability and sustainability.
Midwich Strikes Exclusive Distribution Deal with Hive
In a recent development, Midwich, a leader in distribution, has inked a pact with Hive, a renowned manufacturer of scalable media servers. The agreement empowers Midwich and PSCo to exclusively distribute Hive’s complete product suite in the UK and Ireland. The collaboration between Midwich and Hive will officially debut at the ‘Beyond the Pixel’ event on 20 June at Innovation House, Bracknell. The occasion will witness in-person presentations and demonstrations from Nigel Sadler – Hive’s sales director, Sarah Cox – business development manager for Hive, and Mark Calvert, Hive’s co-founder/managing director.
Unveiling the Hive Ecosystem
Hive’s products including the Beehive, Beebox and Beeblade, are designed to create a flexible and scalable media control ecosystem. Their diverse applications range from powering immersive exhibitions and museums to high impact advertising.
Built from scratch on a Linux operating system, Hive’s design prioritises reliable high-performance playback, intuitive usage and low power consumption. The company has set high sustainability standards for its product, company and deployment process, encapsulated in their tagline, ‘ingenious by nature’.
“We’re thrilled to welcome Hive’s full product offering to our portfolio. We pride ourselves on the service we provide our partners and for Hive to choose us as their distribution partner in the UK&I is immensely exciting. We look forward to working together and talking to our customers about their product offering at our upcoming ‘Beyond the Pixel’ event hosted at Innovation House on Thursday 20th June.” – Lloyd Platt, business manager at Midwich
Mark Calvert, managing director at Hive, expressed his joy over the partnership, by highlighting the reach of Midwich’s sales, marketing and first-line support. He further expressed gratitude towards the UK Midwich team for their eagerness to represent Hive’s product and brand.
Final Thoughts
This exclusive distribution deal between Midwich and Hive is a significant development in the distribution landscape of the UK and Ireland. It not only enhances Midwich’s portfolio but also allows Hive to concentrate on their core development and growth strategies. The ‘ingenious by nature’ ethos of Hive paired with Midwich’s commitment to providing excellent service to its partners promises a beneficial partnership for both parties and their customers. The industry will be eagerly watching how this partnership unfolds and influences the media server market in the coming times.
FAQ
Q: What products will Midwich and PSCo be offering through the distribution deal with Hive?
A: Midwich and PSCo will offer Hive’s full range of products, including the Beehive, Beebox, and Beeblade, which create a flexible and scalable media control ecosystem.
Q: What type of event will showcase the launch of the distribution deal between Midwich and Hive?
A: The launch of the distribution deal will be showcased at the ‘Beyond the Pixel’ event on Thursday 20 June at Innovation House, Bracknell.
Q: How has Hive been designed in terms of its operating system?
A: Hive has been designed on a Linux operating system, ensuring rock-solid reliable high-performance playback and meeting high standards of sustainability.
Q: Who will be present at the ‘Beyond the Pixel’ event to deliver presentations and demonstrations of Hive’s products?
A: Hive’s sales director, Nigel Sadler, business development manager, Sarah Cox, and co-founder/managing director, Mark Calvert, will be in-person at the event to deliver presentations and demonstrations of their product line.
Q: What are some of the applications where Hive’s products can be used?
A: Hive’s products can power complex and creative visuals in a variety of applications including immersive exhibitions, galleries and museums, live shows, theme parks and high impact advertising.
