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The LEGO Group has introduced LEGO® SMART Play™ at CES, which centres around the LEGO SMART Bricks.
LEGO SMART Play™ uses technology in the LEGO SMART bricks, LEGO SMART Tags and LEGO SMART Minifigures, which can react in real time to bring an interactive play experience to users (adults and children included). Its platform elements are compatible with the existing LEGO System-in-Play. The official launch is 1 March 2026, and the first LEGO SMART Play™-enabled sets will be part of the LEGO® Star Wars™ programme.
The new platform features more than twenty patented world-firsts within its technology, and the LEGO SMART Brick – at the heart of the platform – is powered by a custom-made chip, measuring smaller than a standard LEGO stud.
The LEGO SMART Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesiser, and much more, in addition to easy wireless charging.
LEGO SMART Tags and LEGO SMART Minifigures are paired with the LEGO SMART Brick to power the system and allow builders’ creations to become interactive, responding to actions with appropriate sounds and behaviours, allowing for a truly responsive play experience. All elements are compatible with the existing LEGO System-in-Play.
Brickmasters around the world are having mixed reactions to the new technology introduction.
