Recently Ingram Micro provided insights into its growing relationship with Proofpoint Inc., the first security SaaS company to use the Xvantage™ platform to automate its go-to-market B2B footprint.
In January 2025, Proofpoint listed some of its solutions, which secure how people, data, and AI agents connect across email, cloud, and collaboration tools, on Ingram Micro’s AI-led digital experience platform.
With Proofpoint standardising on Xvantage’s proven AI framework, and automating its engagement model, Proofpoint has evolved its partner experience from transactional to more interactive. Proofpoint CEO, Sumit Dhawan, explains it by stating:
“Ingram Micro has helped us digitise, integrate, and scale the volume B2B go-to-market cycle with Xvantage—meeting us where we are today and working together to redefine the future of how we create and capture more value using this platform. With Xvantage, we are enabling our partners to purchase in real time our industry-leading collaboration and data security platform to help organisations protect and empower their people while embracing AI securely and confidently.”
Within the first ten months of deploying Xvantage, Proofpoint has seen the following gains in efficiency, effectiveness, and engagement:
- Multiple opportunities for resellers to create value over the solution lifecycle—including services and renewals with solution expansion
- Automation of the quote-to-cash processes, which reduces time spent and helps shorten sales cycles
- Greater partner enablement and SMB satisfaction because of rapid, digitally driven response times and ready-made professional service delivery
Proofpoint and Ingram Micro’s mutual channel partners also benefit from the full end-to-end API integration offered within the new Xvantage Integration Hub, reducing the time spent on technology integrations from months to minutes. Additional features and functionality including deal registration and price protection are set to be released soon.
Charlie Rogers, Senior Partner Specialist, at Insight, explains it as:
“Using the pricing capabilities within Ingram Micro Xvantage has allowed for a more efficient and streamlined process for quoting Proofpoint at Insight. Our reps can get a quote in a matter of minutes as opposed to days, saving time for our reps, allowing time-sensitive deals to close sooner, and most of all the better pricing allows for greater margin, which always appeals to reps and provides tremendous growth and profitability.”
Ingram Micro President of Global Platform Group Sanjib Sahoo concludes, “We are not simply modernising distribution. Ingram Micro is distributing intelligence and delivering tangible results by addressing B2B friction for our team, customers, and vendors with Xvantage. Our innovative approach enhances efficiencies within the ecosystem, as exemplified by our Proofpoint relationship.”
