CompanyCompany NewsPure Storage name change: Everpure and 1touch Acquisition

Pure Storage name change: Everpure and 1touch Acquisition

Pure Storage® recently announced its new name: Everpure™.

The change of name is to reflect the company’s “greater impact from reshaping storage to defining the future of data management.”

Pure Storage, now Everpure, is entering into a definitive agreement to acquire 1touch, a data intelligence and orchestration company that provides a comprehensive, unified view of an enterprise’s information. The transaction is subject to customary closing conditions and is expected to close in Q2 FY27. 

Charles Giancarlo, CEO of Everpure, has commented:

“Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets. With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence.”

Everpure EDC

As AI becomes core to business operations, enterprises are hitting a tipping point where siloed data and rigid infrastructure can no longer support AI’s demands, leaving valuable data locked behind inefficiencies that must be removed to make it accessible, protected and actionable. Everpure intends to break these barriers with its Enterprise Data Cloud (EDC) architecture. The Everpure Platform (formerly the Pure Storage Platform), using Everpure’s EDC architecture manages datasets through policy, eliminating the friction of manual configurations, bringing simplicity and agility to data management.

Imminent 1touch Acquisition

The acquisition of 1touch will extend Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touch’s ability to discover, classify, contextualize, and enrich data across all datasets and any environment from SaaS to the edge, Everpure will be able to ensure enterprise data is inherently AI-ready at the source. 

Ashish Gupta, CEO and president, 1touch, states:

“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource. By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.”

Everpure begins next week

Pure Storage will begin trading as Everpure on the New York Stock Exchange on 5 March 2026. The ticker symbol (NYSE: PSTG) will remain unchanged.

This article contains forward-looking statements, and caution should be exercised when relying on such information that may or may not occur in the future.

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group. [email protected]

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