Pure Storage revamps Reseller Partner Program

Pure Storage has unveiled an updated Reseller Partner Program designed to significantly increase the profitability opportunity for partners by enabling them to lead customers to successful data storage transformation and superior business outcomes. 

As the opportunity to replace hard disk with flash continues to increase, the program equips partners with the tools to address customers’ most pressing data storage requirements and tailor the Pure Storage Platform to address solution-specific use cases – including AI and cyber resilience. It also incentivises partners who successfully replace aging disk-based storage with Pure Storage’s all-flash offering.  

As part of the Reseller Partner Program, Pure Storage is introducing new solution-oriented training designed to address the changing needs of the market and to empower individuals and organisations. This enhanced training and enablement equips partners with the resources they need to drive greater profitability and growth.  

Partners can take advantage of solution-oriented, on-demand courses and in-person technical boot camps to enhance proficiencies. With access to expanded content and practical tools, partners can enhance their role as trusted advisors in the industry and build even deeper customer relationships. Additionally, the program outlines new incentives and rebates with a focus on accelerating customer transition to the Pure Storage Platform.   

Pure Storage is enabling partners to drive transformation and lead in high-growth markets by focusing on key areas that address customers’ most pressing IT challenges: 

• Hybrid cloud optimisation: Partners can provide customers with seamless mobility, cost optimisation and consistent storage services, resiliency, and APIs across their hybrid cloud environments
• AI-ready infrastructure: Partners can help customers unify data to speed up training, inference and insight
• Modern applications: Partners can support customers as they automate, protect and unify their data for modern applications across on-premises, public cloud, or hybrid cloud environments 
• Cyber resilience: Partners can arm their customers with tiered resiliency solutions that defend and secure data before, during, and after a cyberattack, addressing the urgent need for advanced cybersecurity. 

The latest enhancements to the Partner Program offer partners an opportunity to accelerate their market impact by driving competitive replacements and adoption of the Pure Storage Platform. Partners can now benefit from enriched rewards and rebates tailored to maximise profitability, in recognition of their role in delivering transformative solutions to customers. 

New and updated partner-facing tools help the program stand out as one of the most comprehensive and partner-focused in the industry. Partners gain access to unique resources that only Pure Storage offers such as:  

• Pure Partner Intelligence: Partners can leverage real-time insights and analytics to identify growth opportunities within their install base, driving proactive expansions and renewals 
• Pure Realize™: Partners can elevate customer conversations with use-case proposals, price quotes, and solution expertise for targeted business challenges, differentiating themselves as solution providers  
• New Digital Partner Master Services Agreement process: Partners can deliver a highly automated and efficient experience for customer upgrades, expansions and renewals. The automated digital experience through the Pure1 platform enables quote requests, purchase orders, and installations in a fraction of the time it takes with other data storage competitors 
• Continued operational enhancements: Partners can expect a redesigned partner portal, and new CPQ tooling which will introduce guided selling for partners and more updates to increase sales velocity and partner autonomy later this fiscal year.