QBS Software’s Prianto Aquisition Reshapes EMEA Software Distribution

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QBS Software and Prianto are pleased to announce they have entered into a definitive agreement for QBS Software to acquire 100% of the share capital of Prianto Group, a strategic move that consolidates the two organisations into a unified force within the EMEA (Europe, Middle East and Africa) enterprise software delivery and value added distribution market. The acquisition will create a market-leading entity with reoccurring revenues approaching US$600 million and a combined workforce exceeding 400 professionals across 12 geographies.

This transaction will be QBS’s fourteenth over the last six years and signifies a milestone in the expansion and integration of complementary expertise, resources and market reach, enabling QBS Software to deliver enhanced value to partners and customers throughout the EMEA region.

Together, the combined entity is committed to exceeding the ambitions of their publisher portfolio, delivering on improved operational excellence, and exceptional partner service in the enterprise software distribution industry.

As part of the deal QBS has agreed to acquire 12 companies in 10 countries; Prianto GmbH, Prianto France SAS, Prianto Services GmbH, Prianto Limited, Prianto BV, Prianto Schweiz GmbH, Prianto Projects and Procurement GmbH, Prianto Austria GmbH, Prianto Polska Sp.z.o.o., Prianto Turkey, Prianto South Africa and Prianto Hungary.

William Geens, co-Founder of Prianto, commented: “We are convinced that the market opportunities for our market partners as well as our employees are significantly strengthened with the combination of the QBS and Prianto skills. Together we will be one of the most attractive software distributors in the world with a perfect set of values and a strong position for ongoing success.”

Oliver Roth, co-Founder of Prianto commented: “I am very pleased with the acquisition. This is an exciting time for the two companies, and I am proud to take on the role as Group CCO. In this position, I will manage key publisher relationships as we accelerate our growth journey. This acquisition is a significant step forward, and I am confident it will help us grow our business significantly and generates many opportunities for us, our vendors, and our partners.”

Thomas Kasper, MD of Prianto commented: “This merger will unite two complementary firms, each possessing extensive expertise in customer service and industry knowledge. This collaboration enables us to enhance our market presence effectively. In this new configuration, our customers will benefit from a broader portfolio of vendors, enhanced services, and innovative solutions. I am excited to embark on this journey with the combined team.”

“Prianto is a perfect fit on so many levels. By carefully integrating strategic acquisitions into our double digit organic growth engine, it allows QBS to better serve our partners and publisher communities. I am delighted to have William, Oliver and Thomas join us as we accelerate our pathway to a billion dollars,” stated Dave Stevinson, Group CEO QBS Technology Group.

The agreement is expected to formally complete at the end of February 2025, subject to regulations.

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Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group as well as being Guest Editor of UC Advanced Magazine.