Nigel Sadler has been appointed as Sales Director at Hive, a leading manufacturer of media playback solutions. Known for his pioneering work with video projectors and his role in creating the Hippotizer, Sadler’s appointment is set to drive Hive’s mission of democratising the media engine market.
In his new role, Sadler will be responsible for global distribution and market penetration of Hive’s expanding portfolio of SDM-compatible media playback solutions, leveraging his extensive industry knowledge and relationships.
- Hive has appointed Nigel Sadler as its Sales Director.
- Sadler has extensive experience in the live entertainment industry and has worked on high-profile projects.
- Hive’s vision is to simplify media playback solutions and provide cost-effective tools for the creative industry.
Industry Veteran Nigel Sadler Joins Hive as Sales Director
Nigel Sadler, a stalwart in the live entertainment and show business scene, has been appointed the Sales Director of Hive, a prominent manufacturer of media playback solutions. With his extensive career background, Sadler is perfectly poised to augment Hive’s vision of making the media engine market accessible to all.
A Career Illuminated by Innovation
Sadler has devoted over twenty years to the lighting and event industry, leaving his mark on high-profile projects such as the Super Bowl and the Academy Awards. His innovative approach to lighting, which includes early experiments with video projectors, resulted in the creation of the famed Green Hippo product, Hippotizer.
From Educator to Industry Influencer
Starting as a teacher at Mountview Theatre School and the prestigious BRIT School, Sadler transitioned into the industry as a Sales Manager at M&M Lighting in 1992. Following influential roles at ETC Europe and DHA, he joined Green Hippo in the early 2000s, where he continued to develop his expertise and reputation in the media server field.
“Hive aspires to give storytellers, designers, architects and the wider creative industry the best tools possible to display their ideas, whilst providing a noticeable saving on physical space, energy consumption and capital investment,” explains Mark Calvert, Co-Founder at Hive.
Simplifying Technology with Hive
Sadler’s appointment to Hive comes at a momentous time in his career. He will be spearheading the establishment of worldwide distribution channels for Hive’s growing portfolio of media playback solutions.
“Hive takes all the must-have technology and functions and applies them to a product that is easy to use and suitable for a wide range of applications. While it doesn’t replace every product for every project, Hive’s vision simplifies the approach, making it more sustainable and cost-effective,” explains Sadler.
Driving Hive’s Vision Forward
As Sales Director, Sadler will leverage his industry knowledge and relationships to act as a global ambassador for Hive. He will also serve as the vital link between Hive’s Research and Development, Support and Sales teams, thus reinforcing the company’s strategy and vision.
Final Thoughts
Nigel Sadler’s appointment to Hive is a significant moment in the trajectory of the media playback solutions industry. His wealth of experience and innovative mindset align perfectly with Hive’s vision of democratising the media engine market. This collaboration not only marks a new chapter in Sadler’s illustrious career but also signifies a promising future for Hive and its customers. Undoubtedly, we will be eagerly watching the impact of this partnership on the industry.
FAQ
Q: What is Nigel Sadler’s background and experience?
A: Nigel Sadler has over two decades of experience in the lighting and event industry. He started his career as a Sales Manager at M&M Lighting in 1992 and later held influential roles at ETC Europe and DHA. Nigel has worked on high-profile projects including the Super Bowl, the Academy Awards, and worldwide stadium tours of renowned bands and artists.
Q: What is Nigel Sadler’s role at Hive?
A: Nigel Sadler has been appointed as the Sales Director at Hive. In this role, he is responsible for setting up worldwide distribution channels and routes to market for Hive’s media playback solutions. Nigel will also act as a global ambassador for Hive, offering industry knowledge, guidance on projects, and leveraging his well-established industry relationships. Furthermore, he will serve as the bridge between Hive’s Research and Development, Support, and Sales teams.
Q: What is Hive’s vision?
A: Hive aims to democratize the media engine market by providing storytellers, designers, architects, and the wider creative industry with the best tools to display their ideas. They also aim to offer noticeable savings on physical space, energy consumption, and capital investment. Hive’s vision simplifies the approach to media control, making it more sustainable and cost-effective.
Q: What are some of Hive’s products?
A: Hive has released a range of SDM-compatible products, including the Beeblade Minima, Beeblade Ozmia, Beeblade Pluto, and the Bee Hive. These solutions have already been incorporated into high-profile projects such as the BBC Earth Experience and the premier of 007: Road to a Million.
Q: How does Nigel Sadler describe Hive’s approach to technology?
A: Nigel Sadler believes in simplifying technology. While a handful of use cases may require complex capabilities, Hive takes the must-have technology and functions and applies them to a product that is easy to use and suitable for a wide range of applications. While it may not replace every product for every project, Hive’s vision simplifies the approach, making it more sustainable and cost-effective.
Q: How does Dave Green, Co-Founder of Hive, feel about Nigel Sadler joining the team?
A: Dave Green expresses excitement about Nigel Sadler joining the Hive team. He describes their collaboration as a full-circle moment in their professional relationship. Dave believes that Nigel’s enthusiasm for Hive’s solutions and his industry expertise make him a perfect fit for the team.
