Ricoh rebrands PFU’s market-leading Image Scanners, fomerly Fujitsu


PFU Limited (hereinafter “PFU”), under the direction of President and Representative Director Seiji Murakami, is rebranding its image scanners, that boast the largest market share globally*, from the Fujitsu brand to the Ricoh brand. Affected products include the fi Series, the SP Series, and the ScanSnap Series.

Upon completion of the company’s stock transfer on September 1, 2022, PFU joined the Ricoh Group, entering the next stage in its 60+ year history. At this time, the company’s flagship scanning business is also coming under the Ricoh brand from April 2023.

Moving forward, by adding the worldwide sales channels available to the Ricoh Group to the already existing channels of PFU, there are plans to extend the distribution of these scanners to even more customers.

PFU has been committed to “manufacturing from the customers’ perspective” since its establishment and continues to support a revolution in digital transformation and business processes with its global share No. 1 scanning technology.

All scanner products will be rebranded as Ricoh and be integrated into Ricoh’s product and services portfolio, which also contains Ricoh’s MFPs and printers, thereby providing substantial synergy to both PFU and Ricoh.

In addition to rebranding its scanners, PFU will exert not only PFU’s strength but also Ricoh’s collective strength, including the technological prowess and sales force, to provide customers with new products and value.

At Northamber we anticipate having Fujitsu branded scanners for a while yet and expect our customers to see a gradual change to Ricoh branded stock over the course of the summer.  For more details you can contact our award-winning experts on 020 8296 7010 or visit

*The information contained in this press release is accurate as of the date of publishing. Please understand that this information is subject to change without notice.