This article first appeared in News in the Channel magazine issue #37.
When a brand with nearly three decades of pedigree steps into new subcategories, it is exciting. When the vendor is Snom, the excitement is even more palpable.
Snom has been designing professional-grade VoIP devices since 1997, building a reputation for high quality engineering in audio and telephony devices, reliability that has made it a trusted name across enterprises, call centres, hospitality and service providers worldwide.
While best known for IP desk phones and DECT solutions, Snom’s latest launches signal a deliberate and logical expansion into the wider audio-visual landscape.
The introduction of the A350M Bluetooth headset, the updated A170C DECT headset, and the V420 4K conferencing camera sees Snom doing what it has always done well: providing solutions with thoughtfully engineered business-first products.
The head wants what the ear wants
Snom’s first Bluetooth headset arriving as a monaural design may surprise some, but it makes perfect sense when viewed through a professional lens.
The A350M is built for office workers, contact centre agents, and hybrid professionals who need to stay connected to their calls and surroundings. In busy offices, open plan environments and, increasingly, at home, having one ear free isn’t a compromise – it’s a productivity feature.
For home workers in particular, the single-ear design proves unexpectedly practical. Doorbells, family interruptions or pets, quick conversations can be managed without removing the headset, making the A350M well suited to real-world working conditions rather than idealised ones.
Snom, but not as you know it
The A350M is Snom’s first Bluetooth headset. Audio quality is crisp and clear, benefitting from Snom’s HD audio heritage, with further personalisation available through the Snom Connect app. Users can fine-tune equaliser settings to suit their hearing preferences, something often missing from headsets at this level.
Battery life is another strong point, with up to 32 hours of talk time, ensuring the headset comfortably lasts multiple working days. A 30-metre wireless range provides freedom of movement around offices or home workspaces, while USB-C fast charging keeps downtime to a minimum.
Connectivity is particularly impressive for modern workflows. The A350M supports simultaneous connection to two devices, allowing users to switch effortlessly between a laptop, desk phone or mobile without reconnecting or swapping headsets. For professionals juggling calls across platforms, this is a genuine time-saver and a feature many end users would desire. It certainly is a productivity booster, enabling more to get done with ease.
Design details reinforce the A350M’s business focus. The headset is lightweight, comfortable for long sessions, folds away neatly for travel, and includes an integrated busy light – now an essential feature in shared spaces and open-plan offices where visual cues matter. The onboard controls are intuitive and easy to use. Mute, volume and call management buttons are all where you’d expect them to be.
Entering new territory
The A350M isn’t arriving alone. Alongside it, Snom has refreshed its popular DECT headset with the A170C, refining rather than reinventing a proven design.
The A170C delivers improved battery life, USB-C charging and continued compatibility with Snom’s existing phone ecosystem. For organisations already invested in Snom infrastructure, this update offers a simple, low-risk upgrade path with tangible usability benefits.
Meanwhile, the launch of the Snom V420 4K video conferencing camera marks a more significant expansion – positioning Snom as a serious audio-visual player.
The V420 delivers sharp 4K video, strong low-light performance, and intelligent audio capture through three integrated microphones with beamforming technology. With a wide field of view up to 120°, flexible mounting, and true plug-and-play deployment via USB-C, it fits naturally into home offices, huddle rooms, and small meeting spaces.
Paired with the Snom C300 speakerphone, the V420 becomes a compact yet professional conferencing solution, making it ideal for organisations looking to standardise hybrid meeting rooms without over-engineering, as well as giving them the option to extend IT lifespans by using existing screens.
Backed by Snom
For MSPs and resellers, Snom’s move into headsets and video is about expanding a trusted ecosystem.
The new devices are easy to deploy, familiar to support teams already working with Snom, and aligned with the realities of hybrid work. They integrate seamlessly with major platforms like Microsoft Teams, Zoom, Webex and Google Meet.
The V420 video camera’s professional image quality, strong audio capture, sustainability credentials, and three-year warranty reinforce Snom’s positioning as a reliable, long-term AV partner.
For resellers, the A350M is particularly compelling: a professional, well-priced headset that addresses real-world working behaviours while opening new revenue opportunities beyond desk phones. The ability to sell a complete audio-visual solution – headset, phone, and camera – strengthens account stickiness and simplifies vendor management. Resellers can find the stock through authorised distributors ProVu and EFL.
Editor’s Verdict:
Snom may be entering new product categories, but it’s doing so on familiar ground. The A350M, A170C and V420 are natural extensions of a brand that understands professional communication and where it’s headed next.
