TD SYNNEX rolls out Copilot for Microsoft 365

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TD SYNNEX is rolling out trials of Microsoft 365 Copilot across a number of its UK teams. 

Following a pilot with key members of the Microsoft team in the UK and Europe, a further significant wave of Microsoft 365 Copilot licences have now been rolled out across the UK Advanced Solutions, sales, marketing, finance, human resources and IT teams. Training has been provided for all the co-workers involved and, if these are successful, TD SYNNEX plans to extend availability to all co-workers across its three main UK office locations. 

“This is about practicing what we preach and taking the lead where we hope and expect others to follow,” said Simon Bennett, managing director, Advanced Solutions, UK and Ireland, TD SYNNEX. “Globally and here in the UK, TD SYNNEX has been investing strongly in helping both our own teams and our partners understand the potential of AI. The best way of demonstrating that is for us to lead by example and make use of AI in our own business.”

TD SYNNEX has been using AI for some time to support automation and process improvements and enhance data and targeting. This new initiative will extend the use of the technology right across the organisation. 

It has also launched several initiatives that enable and support partners in creating value around AI. They include Destination AI – a comprehensive, strategic aggregation of multiple services and resources that provides partners with a tailored route to developing their understanding of AI solutions and taking them to market. 

Earlier this year TD SYNNEX UK launched its AI Industry Ecosystem, a channel community initiative that brings together partners, ISVs, innovators and integrators to discuss developments, share experiences and advance the industry dialogue with the aim of forging new partnerships and AI solutions. 

“I believe we are leading the way in terms of helping partners understand and address the potential of AI,” added Simon. “There are many ways to travel and many different destinations on the path to AI enlightenment – we’re providing programmes and tools that allow every partner to take the route that is best suited to them. We believe that there is a vast and extremely varied potential with AI and we’re investing in our own business and in enabling ourselves and our partners to understand and uncover those opportunities.”