Last year was significant for Teqex as the company navigated a challenging market to secure strong growth and win the Reseller of the Year (Turnover up to £5 million) Award at the Stockies.
Dean Mason, managing director of Teqex, talks to News in the Channel about how the company managed a challenging marketplace to secure growth, and the reasons behind its success at the Stockies.
News in the Channel: How was 2024 for Teqex? What were the main successes?
Dean Mason: 2024 was a milestone year for Teqex. We focused on securing places across multiple public sector frameworks and proudly launched our new website and online shop. Gaining ISO accreditations further strengthened our commitment to quality, and we showcased at several key exhibitions.
The year ended on a high as we were named Reseller of the Year (Turnover up to £5 million) at the Stockies, an incredible honour that made all the hard work worth it.
Q: Did the business face any challenges and how were they overcome?
DM: Like many UK-based suppliers in 2024, Teqex navigated a year shaped by rising costs, continued supply chain uncertainty and tighter public sector budgets. Our biggest challenge was maintaining quick delivery and excellent service while managing global stock shortages and pricing pressures.
We overcame this by strengthening our supplier relationships, staying flexible on sourcing and improving our internal logistics. We also doubled down on client communication, keeping expectations clear and solutions proactive. Despite the pressure, we’re proud to have delivered for our clients without compromising the quality or care we’re known for.
Q: What were the biggest trends you saw from customers in 2024?
DM: Two of the biggest trends we saw were the rise of AI and the increasing demand for sustainable technology. Clients are keen to future-proof their procurement and make smarter, greener decisions, but many still feel unsure about what’s available, what’s compliant, and what’s truly effective.
We’ve found that there’s a need for education and clarity in the industry. Whether it’s how AI tools can be securely introduced or understanding the lifecycle of sustainable IT, our role has increasingly become not just supplying solutions, but helping clients navigate the unknowns with confidence.
Q: How did customer demand change over 2024?
DM: While the ongoing cost of living crisis and political uncertainty, including the leadership change at Number 10, created challenges across the board, we saw a notable rise in demand throughout 2024.
In fact, demand returned to levels we haven’t seen since the pandemic peak. Organisations across the public and private sectors became more focused on refreshing their tech, improving operational efficiency, and adapting to evolving workforce needs, particularly around hybrid setups and secure device lifecycle management.
Despite the turbulence, the appetite for reliable, forward-thinking IT solutions grew stronger than ever.
Q: What do you put your success down to in winning the Reseller of the Year award?
DM: At Teqex, success is part of our daily mindset. We’ve built a strong, focused team that strives to deliver excellence in everything we do, and I make sure to lead by example. We know our strengths and stick to them. Rather than trying to be everything to everyone, we’ve carved out our space in the industry by staying true to what we do best: reliability, quality and an unwavering commitment to our clients. That clarity and consistency have been key to our growth and to this award.
Q: What is your assessment of the health of the channel currently?
DM: There’s a lot happening in the channel right now, especially with increased acquisitions and mergers. We’ve had offers ourselves but turned them down. Why? Because we know Teqex has strengths that even the top 10 UK resellers don’t. We’ve built something unique, and we believe in staying true to it.
At the same time, distribution across the board is underperforming. The support just isn’t there from the major disties. Add to that the broken deal registration and bid systems, which continue to favour the big players, and it’s clear the channel has some real challenges. If vendors want real growth, the current structure needs to change, and fast.
Q: What do you think will be the main trends in 2025?
DM: For Teqex, 2025 is already shaping up to be another year of strong growth, our forecast is looking healthy, and we’re staying focused on what we do best.
As for the wider channel, I hope to see a shift in mindset. Too many resellers are still doing deals at cost just to tick vendor boxes or keep shareholders happy. That approach isn’t sustainable and doesn’t build long-term value for clients or the channel itself.
2025 should be the year the industry realigns: putting client outcomes, service quality, and true value back at the heart of decision-making.
Q: What are your plans?
DM: We’re continuing to invest in what sets Teqex apart, from expanding our own line of Hixio headsets, to introducing several exciting new brands and vendors.
With more than 400,000 products already available, our focus is on giving clients even more choice, quality, and value, all backed by the trusted Teqex service they rely on.
Q: How do you use Stock in the Channel and how does it help you?
DM: Stock in the Channel plays a key role in powering our operations behind the scenes. We use it extensively across website feeds, marketplace listings and framework catalogues, enabling us to manage our product range with real-time accuracy and efficiency.
It helps streamline our pricing, availability and product updates, ensuring our clients always see up-to-date information, whether they’re buying through our public sector frameworks or our marketplace. It’s a vital tool that supports our growth and customer service delivery.
The team at News in the Channel and Stock in the Channel would like to thank Dean Mason for his time and insights, and wish the Teqex team much more continued success in 2025 and beyond.
