TIEVA won the Reseller of the Year Award at the Stockies last year, having had a successful 12 months, thanks to its focus on providing better customer outcomes and staying on the crest of customer trends.
For TIEVA, a successful year culminated in winning the coveted Reseller of the Year Award at the Stock in the Channel Awards – better known as the Stockies – in November. Stock in the Channel believes in recognising achievements based on empirical data and therefore winners are determined by data gathered from the Stock in the Channel platform, ensuring that the resellers who truly excel in their respective fields are the ones who receive recognition.
Here, Scott Deacon, sales director at TIEVA, talks about the reasons behind the company’s success, how the channel is faring more widely and how they plan to continue in 2025 and beyond.
News in the Channel asked: How was 2024 for your business?
Scott Deacon: 2024 was an exciting year for TIEVA! Despite a challenging market, we delivered standout results by staying laser-focused on delivering greater customer outcomes. Our diverse portfolio, spanning modern workspace, hybrid cloud and cybersecurity, gave us a real edge that allowed us to not only navigate the challenges 2024 presented, but thrive in it. These areas were the backbone of our success, enabling us to grow and deliver value to our customers in ways that made a real difference. It’s been an incredibly rewarding journey, and we couldn’t be prouder of what we’ve achieved.
Q: What challenges has the business faced and how were they overcome?
SD: No year is without its hurdles, and 2024 was no exception. As mentioned, market conditions were tough across the industry, but challenges are what drive our innovation.
At TIEVA, our approach has always been customer-centric, backed by a diverse portfolio of products and services designed to support every business need. This strategy has been our not-so-secret weapon.
With businesses facing mounting pressures around security and navigating the complexities of hybrid cloud, we were perfectly positioned to step in and help. By listening to our customers, staying flexible and keeping ahead of the curve, we turned challenges into opportunities and came out stronger than ever.
Q: What were the biggest trends you saw from customers in 2024?
SD: Security, security and… yes, more security! With threats evolving at an alarming pace, this remained a major focus for our customers. Businesses looked to us for guidance on building resilience and fortifying their operations against emerging risks.
Another big trend? Cloud optimisation. Many businesses needed a partner to help them take a step back, review their cloud environments and ensure they were getting the most value. We saw this coming and made significant investments in our cloud practice to make sure we delivered the best expertise.
Q: How did customer demand change over the course of the year?
SD: If 2024 had a buzzword, it would be AI. It was impossible to ignore the massive wave of interest from customers wanting to integrate AI into their operations. Whether it was mining deeper insights from data, streamlining processes or enhancing employee and customer experiences, everyone wanted to understand how to make AI work for them.
On top of that, Microsoft’s end-of-support for Windows 10 and the rise of AI-enabled devices brought a flurry of activity. Businesses started using this as the perfect excuse to modernise their workplaces. The Windows 10–11 transition created even more demand for our End User Computing lifecycle services, as customers turned to us for everything from sourcing and provisioning to securing and managing their devices. It’s been a busy year, to say the least!
Q: What do you put your success down to in winning the Reseller of the Year Award?
SD: It all comes down to our people and customer-first philosophy. At TIEVA, we empower our team to put customer outcomes at the heart of everything they do. Our customers feel that – they see us as an extension of their team, and that partnership drives success on both sides.
I know it’s easy to say, ‘We have the best team,’ but I genuinely believe we do. They go above and beyond every day to deliver incredible results, and that’s why our customers keep coming back. Winning Reseller of the Year is a testament to their hard work, dedication and passion for what we do.
Q: What is your assessment of the health of the channel currently?
SD: The channel is alive and thriving! 2024 saw more than $29 billion in spend, according to reports, and I don’t see that momentum slowing down anytime soon. Businesses are more interested than ever in working with service providers that can bring real value, solutions that drive better outcomes and make their lives easier.
From where I’m sitting, the channel is in great shape, and with the right focus on innovation, collaboration and customer needs, 2025 is shaping up to be another exciting year.
Q: What do you think will be the main trends in 2025?
SD: 2025 is going to be all about deepening our investments in cloud and security; that’s where the action is, and we’re ready for it. Thanks to Fulcrum’s recent acquisition of Fortress in the US, we’ve got cutting-edge solutions in our arsenal to help customers take their cyber resilience to the next level. We’re excited to bring those to our portfolio soon.
AI will continue to dominate the conversation, as businesses look to unlock its potential to transform operations. And on the hardware side, we anticipate a surge in demand for AI-enabled devices and support for modernising workplaces. It’s a thrilling time to be in the channel, and we’re gearing up to help our customers navigate it all.
Q: What are your future plans?
SD: Our goal is simple: to keep raising the bar. Over the next 12 months, we’ll be expanding our services, especially in cloud and security, to give our customers access to even more innovative solutions.
But it’s not just about what we offer, it’s about how we deliver it. We’re committed to providing exceptional experiences, staying proactive and being the trusted partner our customers can rely on. Whether they’re tackling today’s challenges or looking ahead to tomorrow’s opportunities, we’ll be with them every step of the way.
