Verbatim, a leading provider of storage and accessory products, has unveiled its new logo at Computex 2024, signifying a considerable step in modernising its global image. The decision to rebrand aligns with Verbatim’s commitment to being a forward-thinking organisation, catering to the needs of the digital-first world. Alongside the logo launch, Verbatim also introduced a range of new products including external and internal SSDs, 4K portable monitors, GaN chargers and multifunctional power plugs. The new logo will be integrated across all platforms.
- Verbatim unveiled a new company logo at Computex 2024 in Taipei.
- The rebranding is part of Verbatim’s effort to modernise its image and align with the digital era.
- Alongside the new logo, Verbatim introduced innovative storage products and accessories at the event.
Verbatim Unveils Fresh Look and Exciting New Products at Computex 2024
There’s nothing like a fresh lick of paint to breathe new life into a brand, and that’s exactly what Verbatim, a titan in the storage and accessory industry, has done. The company recently revealed its sleek new logo, putting a modern twist on its well-established brand. The big reveal is taking place at Computex in Taipei, held from 4-7 June 2024.
A Logo for the Digital Age
As part of its ongoing evolution, Verbatim decided to revamp its logo as a nod to the digital-first world we now live in. The aim is to make its visual identity simpler, more modern and to emphasise the company’s role as a provider of essential storage and accessory solutions.
Global CEO of Verbatim, Clive Alberts, explained the thought process behind the makeover.
“Our objective in redesigning the logo was to modernise, simplify, and align with the digitally driven world,”
Alberts went on to add that the new tagline ‘Anywhere. Everyday.’ positions Verbatim as an indispensable companion in our day-to-day lives, be it for work or leisure, anywhere around the world.
Rolling Out The New Look
The new logo isn’t just for show. It will be incorporated across all Verbatim platforms, from websites to packaging and marketing collateral. The modern design is a testament to Verbatim’s unwavering commitment to innovation, reliability, and accessibility in an increasingly interconnected world.
But that’s not all. Verbatim also seized the opportunity at Computex to showcase a slew of new products. Among the highlights are newly designed internal and external SSDs, 4K portable monitors, GaN chargers, multiport hubs, and an assortment of MyFinder bluetooth trackers.
Final Thoughts
Verbatim’s new logo and the upcoming product line reflect its commitment to stay relevant and cater to the needs of the digital-first world. The fresh design and the tagline embody the essence of the brand – reliable, accessible and innovative. It’s a bold move that not only modernises the brand’s image but reinforces its position as a leading provider of storage and accessory solutions. As we look forward to the company’s new chapter, one thing is clear: Verbatim is not content with resting on its laurels, and we can expect more exciting things in the future.
FAQ
Q: What is the significance of Verbatim’s new logo unveiled at Computex?
A: Verbatim’s new logo marks a significant milestone in its journey towards modernity and global relevance, reflecting the company’s commitment to presenting itself as a forward-thinking organisation catering to the needs of today’s digital-first world.
Q: When and where will the new Verbatim logo be publicly shown for the first time?
A: The new Verbatim logo will be publicly shown for the first time at Computex 2024 in Taipei held 4-7 June 2024.
Q: What products has Verbatim announced alongside the new logo?
A: Verbatim has announced a range of new products at Computex, including newly designed external and internal SSDs, high-resolution 4K portable monitors, GaN chargers, power plugs, multiport hubs, MyFinder bluetooth trackers and more.
Q: What is Verbatim’s new tagline introduced along with the new logo?
A: Verbatim’s new tagline is ‘Anywhere. Everyday.’, positioning the company as an ‘essential’ companion for everyday life, whether it’s for work or leisure, anywhere across the globe.
