UC Advanced spoke to Wayne Mason, VP of Global Distribution & Partner Programs, UK&I Regional Director from Neat. Wayne’s insights were interesting and exciting to hear, and UC Advanced and Stock in the Channel reiterate his offer, talk to Neat, they have a lot on offer for MSPs and resellers.
Q You’ve been with Neat for 4 years, tell us something “neat” about working with Neat products (or Neat people) every day?
Neat, WM: The best thing about Neat has to be the culture, which comes from the people, we dub ourselves “Neaters”. I’m really proud of how this has grown, and how people who join become Neaters in an instant. Our culture has grown organically, and I believe we have built the best team in the industry. Then again, I am biased, but it definitely helps that our products are market-leading.
Q Neat has a long history with Zoomtopia. Tell us more about the strategic partnership?
Neat, WM: The partnership with Zoom is our DNA. Zoom’s founder, Eric Yuan, approached our founders and asked if we would make a technology/hardware (HW) that complemented the Zoom experience. As time advanced, Neat has expanded, offering solutions across Microsoft, and developing a groundbreaking BYOD (Bring Your Own Device) offering. Now we are in 2025, the Zoom relationship is stronger than ever. From synergies in our technology roadmap to our channel-focused go-to-market strategy.
Q Which non-Zoom platforms are Neat products compatible with and certified for?
Neat, WM: Neat’s products now work natively across both Zoom and Microsoft. Our BYOD offering is very important though, with BYOD in general accounting for the majority of the videoconferencing market installs. For example, Neat Bar with Neat Select, our BYOD solution, extends Neat’s advanced hardware and software capabilities to businesses that haven’t standardised on a video collaboration platform and want the freedom and flexibility to connect to various meeting solutions.
Q What new news do you have about product launches for 2025?
Neat, WM: At Neat, we believe in making the technology experience simple. The latest developments within our management software Neat Pulse and Neat App Hub are extremely exciting and give partners a real opportunity to monetise these offerings, as well as the end user. It gives them flexibility in how they use our solutions in their workspaces. The latest launch of Neat Select as a BYOD solution is very exciting as it’s our first sub $1000 HW solution, it’s purchased with a one- or three-year subscription, which includes Pulse/Extended Warranty and Neat App Hub, so it’s three years of complete peace of mind conferencing. Yet, benefiting from all Neat’s technology and upgrades that undoubtedly will be released over the coming years. I believe this presents the best total cost of ownership (TCO) in our market.
Q What new news do you have for MSPs?
Neat, WM: Neat Select presents a fantastic opportunity for MSPs as it’s sold in a way that MSPs are used to, the intrinsic support costs are very low not just in cost but also in investment of time. MSPs’ customers also have a true TCO benefit. It’s a real annual recurring revenue (ARR).
Q What advice can you give to MSPs?
Neat, WM: If any MSPs are reading this and thinking, video collaboration is too complicated, it’s too much heavy lifting, and we don’t have the video expertise to support the customer after sales, then I would encourage them to reach out to us at Neat and learn about our solutions. They will see how Neat Select can give them access to a potentially untapped market. Neat has experienced rapid growth in the last four years, and it would be great to see new MSP partners join us on that journey.
Q For MSPs’ customers on a budget, what is the one UCC device that you recommend that they either upgrade or replace?
Neat, WM: MSPs should think carefully about the longevity and flexibility of their set-up and make decisions accordingly. For instance, Neat Select comes with a one- or three-year subscription for BYOD, enabling MSPs to think flexibly about their office spaces. No longer does a meeting room or device need to be locked to one platform, creating far more opportunities for diversification.
Q What resources are available for MSPs?
Neat, WM: We have an extensive presence in the market in terms of people, sales and technical support and a superb partner portal which provides tons of resources to make the experience easier to sell Neat. Our partner program in its current format remains competitive, giving strong margins, although through 2025, we are evaluating a new channel program that will create even more value for our loyal partners.
Q Any more advice, hints and tips that you can give MSPs and resellers?
Neat, WM: There is so much opportunity in this space now, from a changing global landscape and economy to the ongoing expansion of AI. My biggest tip is, engage in conversation. At Neat, we’re not afraid for MSPs and resellers to challenge us, and we encourage people not to make assumptions due to past experiences in this market.
Neat is transforming the way things are done in this space. We’ve created a channel network from scratch, and we put relationships at the heart of that. That’s why we have grown 58% YoY. Come and talk to us.
