Samsung Electronics has acquired UK-based start-up Oxford Semantic Technologies, a move that signifies its dedication to advancing AI technology. Oxford Semantic Technologies, founded by Oxford University professors, specialises in knowledge graph technology. The acquisition will enable Samsung to enhance its AI capabilities, offering hyper-personalised user experiences across its product range, from mobile devices to home appliances.
- Samsung Electronics has acquired Oxford Semantic Technologies
- Oxford Semantic Technologies has successfully developed and commercialised knowledge graph technology, which is seen as key for creating sophisticated and personalised AI solutions, optimising data processing and enabling advanced reasoning.
- With the acquisition, Samsung aims to secure advanced core engines for personal knowledge graphs, integrating information and context across various services and apps to create a user experience increasingly tailored to users’ preferences and usage. This technology is intended to be applied across all of Samsung’s products, including mobile devices, televisions and home appliances.
Samsung Acquires UK’s Oxford Semantic Technologies
In a move that signals its commitment to advancing AI technology, Samsung Electronics has announced the acquisition of Oxford Semantic Technologies. This UK-based start-up, founded by three Oxford University professors in 2017, specialises in knowledge graph technology.
Who are Oxford Semantic Technologies?
Oxford Semantic Technologies is the brainchild of Professors Ian Horrocks, Boris Motik and Bernardo Cuenca Grau. The company’s technological prowess lies in knowledge representation and semantic reasoning, powered by its AI-centric engine RDFox®. The firm has been collaborating with organisations across Europe and North America, particularly in the finance, manufacturing and e-commerce sectors.
Understanding Knowledge Graph Technology
Knowledge graph technology is a complex field that involves storing information as an interconnected web of related ideas, mirroring how humans acquire, remember, recall and reason over knowledge. This technology enhances understanding of product or service usage by integrating and connecting data, enabling rapid information retrieval and recommendation. It’s a key technology for creating more sophisticated and personalised AI solutions.
Despite its potential, knowledge graph technology is difficult to implement due to the complex computations involved in converting dynamic and extensive real-world data into knowledge graphs. Oxford Semantic Technologies, however, has successfully developed and commercialised knowledge graph technology that optimises data processing and enables advanced reasoning, both in the cloud and on-device.
Samsung’s Vision for Personal Knowledge Graphs
Samsung has been working with Oxford Semantic Technologies since 2018 on various projects, including investment from Samsung Ventures. With this acquisition, Samsung aims to secure advanced core engines for personal knowledge graphs. These graphs integrate information and context across various services and apps, creating a user experience that becomes increasingly tailored to users’ preferences and usage.
Hyper-Personalised User Experiences
Combined with on-device AI technology, such as that on Samsung’s Galaxy S24 series, personal knowledge graph technology can facilitate hyper-personalised user experiences while ensuring sensitive personal data remains secure on the device. This technology will be applicable across all of Samsung’s products, extending beyond just mobile devices to televisions and home appliances.
“We are delighted to be working with Samsung,” said Peter Crocker, CEO of Oxford Semantic Technologies. “By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalisation.”
Final Thoughts
As global consumers demand more personalised AI experiences, the acquisition of Oxford Semantic Technologies is set to further enhance Samsung’s strong capabilities in knowledge engineering. This acquisition marks another significant step forward in Samsung’s mission to deliver tailor-made AI experiences built upon their hallmark technological innovation.
A New Chapter in AI-Powered Personalisation
Samsung’s acquisition of Oxford Semantic Technologies is a clear demonstration of the tech giant’s commitment to advancing AI technology and delivering hyper-personalised user experiences. By integrating Oxford Semantic’s knowledge graph technology into their core engines, Samsung is poised to create a user experience that is increasingly tailored to individual preferences and usage patterns. This acquisition enhances Samsung’s mission to deliver tailor-made AI experiences and as we move towards a future where AI is increasingly integrated into our daily lives, the ability to understand and utilise complex data will become even more critical. This is a promising development in the realm of AI technology, and it will be exciting to see how Samsung leverages this acquisition to enhance its products and services in the years to come.
FAQs
Q: Who are Oxford Semantic Technologies?
A: Oxford Semantic Technologies is a UK-based start-up founded by Professors Ian Horrocks, Boris Motik and Bernardo Cuenca Grau in 2017. They specialise in knowledge representation and semantic reasoning, powered by their AI-centric engine RDFox®.
Q: What is knowledge graph technology?
A: Knowledge graph technology involves storing information as an interconnected web of related ideas, similar to how humans acquire, remember, recall and reason over knowledge. This technology enhances understanding of product or service usage by integrating and connecting data, enabling rapid information retrieval and recommendation.
Q: What challenges are associated with implementing knowledge graph technology?
A: Knowledge graph technology is difficult to implement due to the complex computations involved in converting dynamic and extensive real-world data into knowledge graphs.
Q: What is Samsung’s vision for personal knowledge graphs?
A: Samsung aims to secure advanced core engines for personal knowledge graphs through the acquisition of Oxford Semantic Technologies. These graphs integrate information and context across various services and apps, creating a user experience that becomes increasingly tailored to users’ preferences and usage.
Q: How will the acquisition of Oxford Semantic Technologies benefit Samsung?
A: The acquisition of Oxford Semantic Technologies will enhance Samsung’s capabilities in knowledge engineering, allowing them to deliver more personalised AI experiences. The technology will be applicable across all of Samsung’s products, extending beyond just mobile devices to televisions and home appliances.
