Oracle Red Bull Racing has unveiled the longest LED display in any event space, providing an immersive backdrop at their MK-7 venue. In collaboration with PPDS, Ruitech Solutions and Vogel’s Products, a 46.25m wide by 2.75m high Philips LED wall was installed, offering high refresh rate, colour and brightness uniformity. This innovative digital wall, comprising of the Philips Public LED 7000 Series, not only enhances the aesthetics of the space but also delivers on performance, adaptability and energy efficiency. The MK-7 space is home to a growing fleet of winning race cars, representing Red Bull Racing’s history and innovation.
- Oracle Red Bull Racing’s MK-7 event space implemented a new 46.25m wide by 2.75m high Philips LED wall
- The immersive backdrop features a high refresh rate, fine-tuned colour and brightness and built-in cabling with versatile sizing options.
Unveiling the Largest Event Space LED Display
In a world where technology and entertainment increasingly overlap, Oracle Red Bull Racing has made a significant stride forward. Their MK-7 event space now boasts an impressive LED wall, a stunning backdrop that brings events to life in an immersive, technologically advanced way.
Inside the MK-7
The MK-7 is an event space like no other, symbolising the rich history and innovative spirit of the World Champion Oracle Red Bull Racing. A trip to the MK-7 is a journey through the Red Bull Racing narrative, where visitors are surrounded by championship-winning race cars and iconic pieces of racing heritage. It’s a perfect venue for memorable occasions – from corporate events to private celebrations.
Embracing Change
Oracle Red Bull Racing is no stranger to change. On the cusp of celebrating two decades of existence in 2024, the team decided to refresh the MK-7’s look and feel, to make room for the growing number of winning race cars, and to keep up with the fast-paced world of Formula 1 and Oracle Red Bull Racing.
Emily Falconer, Head of Events at Oracle Red Bull Racing, stated:
“MK-7 is home to a rising number of winning race cars, and the space needed to adapt to allow flexibility for growth and change. This new Philips LED wall has delivered on a fresh look and feel, with cutting-edge technologies to match.”
The Solution
The solution was to replace the outdated 6×7 videowall with a massive, immersive dvLED display that extends around the entire horseshoe of cars. The Philips Public LED 7000 Series was chosen for its high refresh rate, colour and brightness uniformity, and creative elements. The result is a remarkable, revamped event space that took a mere 23 days to complete.
Benefits of the Philips Public LED 7000 Series
The Philips Public LED 7000 Series offers versatile shapes and sizes, adapting to any shape, size or resolution. Its built-in cabling and lower energy consumption make it an environmentally friendly and efficient choice. It’s certainly a game-changer for the MK-7.
Tim de Ruiter, Business Development Director at PPDS, said:
“Certainly one of the largest LED displays in any indoor event space in Europe, we are incredibly pleased with the impact the Philips Public LED 7000 Series has had on MK-7.”
Final Thoughts
The new LED wall at the MK-7 represents a perfect blend of tradition and innovation, echoing the ethos of Oracle Red Bull Racing. It serves as a reminder that even in spaces steeped in history, technology can bring a fresh perspective and enhance the experience for visitors. It’s a bold move by Oracle Red Bull Racing, one that reinforces their commitment to creating memorable experiences and staying ahead of the curve.
FAQ
Q: What is MK-7 and what is its purpose?
A: MK-7 is an event space designed to represent the history and innovation of Oracle Red Bull Racing, providing an immersive and Formula 1™ infused environment for visitors to celebrate, inspire, and host memorable occasions.
Q: Why did Oracle Red Bull Racing need to update the MK-7 event space?
A: Celebrating 20 years in 2024, Oracle Red Bull Racing wanted to refresh its brand look and feel. The growing number of winning race cars on display required a flexible space that could adapt to changes and growth.
Q: What solution was implemented to enhance the MK-7 event space?
A: The outdated videowall was replaced with an immense, impressive, and immersive dvLED display that extends around the entire horseshoe of cars, using the Philips Public LED 7000 Series for high refresh rates, colour and brightness uniformity.
Q: What are the benefits of the Philips Public LED 7000 Series?
A: The Philips Public LED 7000 Series offers versatile shapes and sizing, unique adaptability to any shape or size, fine-tuned colour and brightness, built-in cable and data wiring for tidiness, and lower energy consumption for reduced environmental impact and costs.
