New CFO and CMO hires, following acquisitions in UK and Northern Europe
Advania UK has appointed Sabrina Harris as Chief Financial Officer and Tara Allison as Chief Marketing Officer, thus strengthening its leadership team as the company continues to build on its position in the UK market.
Advania entered the UK market in 2021, growing rapidly to become one of the leading IT service providers in the country, expanding its portfolio of services through the significant acquisitions of Servium and CCS Media last year. These new leadership appointments reflect the company’s ambition to continue that momentum, with a clear focus on performance, visibility, and long-term customer relationships.
Sabrina Harris
Sabrina Harris joins from BT, where she held a number of senior finance roles, most recently leading commercial finance across global teams and complex customer contracts. She brings extensive experience in driving profitability, strengthening financial governance, and supporting large-scale transformation in technology-led environments.
Tara Allison
Tara Allison brings more than 25 years of experience in B2B technology marketing, with a strong track record of building brands, generating demand, and delivering commercial impact. She previously led marketing at Trend Micro across the UK and Ireland, aligning brand, demand generation, and sales to deliver sustained growth.
Commenting on the appointments, Hege Støre, CEO of Advania, said:
“We have built a strong position in the UK in a short period of time. These appointments are about building on that foundation. Sabrina brings the financial leadership needed to support disciplined growth and performance, while Tara will play a key role in strengthening how we show up in the market and how we connect with customers.”
Speaking of joining Advania, Sabrina Harris has said:
“Advania has clear momentum and a strong platform to build on. I look forward to working closely with the business to strengthen performance and support the next phase of development.”
Tara Allison added:
“Advania has a compelling proposition and a clear role to play for customers navigating complex technology decisions. I’m excited to help bring that to life in the market and build greater visibility and engagement.”
