Advania UK, part of the Northern European IT services leader Advania Group, has further strengthened its leadership team with the appointment of Ian Goodfellow as VAR, Managing Director.
Goodfellow joins the leadership team as the company continues to build on its strong position in the UK market.
Commenting on the appointment, Hege Støre, CEO of Advania and Acting UKI CEO, said:
“We have built a strong position in the UK in a short period of time. Securing a leader of Ian’s calibre, with such a deep understanding of the UK competitive market, is a testament to our growing reputation. His track record at some of our biggest competitors in building high-performing teams and his commitment to sustainable, scalable growth make him the perfect fit for our decentralised, entrepreneurial culture. We see this as a real coup.”
Goodfellow brings over thirty years of leadership experience across the UK and European IT Value-Added Reseller (VAR) industry to Advania UK. He brings a formidable track record from some of the industry’s most prominent names, having held senior roles at Softcat, Computacenter and SHI. His career also includes sales leadership positions with major vendors such as Hitachi Data Systems and Sun Microsystems.
Known for a people-focused leadership style, Goodfellow specialises in bringing clarity and momentum to organisations. At Advania UK, his focus will be on strengthening customer relationships, raising team performance and driving scalable, sustainable growth.
Speaking of joining Advania UK, Ian Goodfellow has said:
“Advania has built incredible momentum in the UK, and the opportunity to join at such a transformative time was one I couldn’t miss. Having spent many years at some of the largest names in the industry, I am impressed by Advania’s unique balance of technical excellence and its focus on empowering local teams. I look forward to helping the business strengthen its customer focus and reach its next level of performance.”
Goodfellow takes the reins from Paul Barlow, who served as interim VAR Director and played a significant role in shaping the division during an important period of growth. Advania UK has thanked Paul for his considerable contribution.
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