Westcon-Comstor appoints Olya Scekaturova as UKI sales leader, to drive sales under unified European operating model
Westcon-Comstor has appointed Olya Scekaturova as Vice President of Regional Sales for the UK and Ireland (UKI).
An accomplished technology and IT channel executive who has previously held leadership roles with Computacenter and Insight Enterprises, Olya joins Westcon-Comstor from digital infrastructure provider Black Box where she served as Vice President, UKI and Europe.
She brings more than 15 years of experience in sales and technology services leadership, with a strong track record of driving revenue growth, leading large-scale transformation programmes and building high-performing teams. In her new role at Westcon-Comstor, Olya will be responsible for accelerating growth across the UK and Ireland, strengthening partner and vendor engagement.
Olya will lead a newly integrated UKI sales operation that unifies the distributor’s Westcon and Comstor teams in a single structure, in line with its reshaped European go-to-market strategy. She will be supported by a team that includes John Nolan, who becomes Senior Director, Vendor Sales, having previously led the Westcon business in UKI.
Single Operating Model
As part of the distributor’s new sales approach, all engagements in UKI and across Europe are now underpinned by a single operating model, ensuring a more joined-up experience for partners and vendors across technologies, geographies and routes to market. Partners are to benefit from clear ownership, coordinated coverage and improved visibility of opportunities.
The introduction of the unified sales model follows last year’s appointment of Stéphane Reboud as Senior Vice President, Sales, Europe, to whom Olya will report. Olya has commented:
“I’m excited to join Westcon-Comstor at such an important point in its journey. The business has strong foundations and momentum in the UK and Ireland, with a clear strategy focused on helping partners grow through deeper engagement and consistent execution. My priority is to ensure we support partners in capturing high-margin, repeatable and lifecycle-led opportunities while enabling vendors to accelerate their channel-led growth, harnessing emerging technologies and simultaneously retaining the focus on human relationships that are central to success in the channel.”
Welcoming Olya to the company and the team, Stéphane has said:
“Olya’s clear focus on execution and operational excellence made her the outstanding candidate for this role, and I’m thrilled to welcome her to the business. This appointment reflects a broader shift in how we are reshaping our offering and go-to-market strategy across Europe to meet the changing needs of partners and vendors in an era defined by platforms, marketplaces and ecosystems. UKI is one of our most important markets and, by building on our high-performance sales culture with ambition and accountability at the core, Olya and her team have the capability and mindset to drive the next phase of growth.”
The full European leadership team, under Stéphane Reboud is:
• Olya Scekaturova, Vice President of Regional Sales, UKI
• Jens Gerken, Vice President of Regional Sales, DACH
• Arno Beker, Vice President of Regional Sales, Northern Europe
• Maurizio Lavagna, Vice President of Regional Sales, Southern Europe
• Patrick Govers, Vice President of Sales, Strategic Named Accounts
• Fabrice Sultan, Director of Sales, Performance and Planning
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