New Way International Unveils Rebrand Plans

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New Way International Ltd, a global distributor of mobile phones and tablets, has unveiled plans to rebrand later this month. 

New Way International has been a distributor for more than 25 years, supplying mobile devices from manufacturers including Apple, Samsung and Nokia to a diverse clientele ranging from Government organisations to enterprises to corporate businesses.

Recently, New Way International has made a strategic shift towards a more value-added distribution model, going beyond what traditional distributors offer. “By enhancing our service offerings, we’re delivering greater benefits to our partners and customers, elevating both service and solutions,” said Sonny Sahota, head of sales. 

The company stocks a range of new and refurbished devices, ready for next-day delivery with plain labelling directly to end users. This logistical efficiency is complemented by comprehensive value-added services that enhance the overall customer experience that include bundling cases and screen protectors, performing labour-intensive tasks such as SIM pairing, asset tagging and device configuration. New Way International also offers extended warranties of up to five years at competitive rates, complete with insurance options, as well as Bill & Hold Service and Mobile Device Management enrolment through branded systems for enhanced security and seamless integration.

This evolution marks a significant leap forward for the company, reinforcing its position as a leader in mobile device distribution.

Nigel Prince, managing director, revealed that the company is rebranding and will unveil its new identity on 23 September, marking the dawn of an exciting era for the business. “Our refreshed vision and expanded offerings will be something truly remarkable for UK businesses, setting new standards of excellence in the industry,” he said.