Demand for mobile chargers and storage solutions is increasing, helped by wider market shifts regarding the unbundling of chargers from device sales, and UGREEN is at the forefront of this with a range of products.
The humble charger is not something that often garners attention, but a recent change in EU legislation that unbundles them from device sales means they are a topic of conversation – and provide new sales opportunities for resellers.
“Apple started it with phones. Now it’s reached laptops – EU rules from April mean new laptops ship without a charger included,” explains Darren Seward, country manager UK & Ireland Accessories at UGREEN. “That’s not a future risk, it’s already live: Apple removed the charger from M5 MacBook Pro boxes in Europe last year.
“Every laptop sold in the channel now carries a charger attach opportunity that simply didn’t exist 18 months ago.”
UGREEN is alive to this, and its Nexode range covers 65W entry-level through to the 500W desktop unit – every wattage need, all USB-C PD compatible, all available through UK distribution, Darren adds.
Trends
But this change is not the only developing trend in the market. For instance, the growth of hybrid working means those workers need power at home, in the office and on the move. “Three locations used to mean three separate chargers,” says Darren. “But a single UGREEN Nexode multi-port unit handles all three use cases from one product.”
Another shift in the market is in what professionals expect from a single connection, Darren adds. “A Thunderbolt 5 cable to a dock should handle charging, dual displays, data transfer, networking and peripherals simultaneously,” he explains. “That was a premium edge case two years ago. Now it’s what anyone buying a serious Ultrabook wants by default. USB-C standardisation is accelerating the replacement of entire legacy charger ecosystems. Every device in a professional’s bag standardises to USB-C – and every refresh cycle drives demand for quality USB-C charging and Thunderbolt connectivity.
“Speed expectations have moved too: Thunderbolt 5 at 120Gbps is twice Thunderbolt 4, and that difference is visible to anyone editing 4K footage or running multi-display workstations. On storage, the pricing pressure from the NAND shortage is reshaping buyer behaviour. Customers who would previously have shopped on price per gigabyte are now asking about reliability, quality and longevity. That plays well for brands with real warranty infrastructure and a UK team behind them.”
Don’t overlook
These shifts in expectations means that chargers and storage solutions are something that should be part of resellers’ conversations when they are building solutions for customers. “Chargers and storage solutions get overlooked constantly and it costs resellers money they don’t have to leave on the table,” says Darren.
“The attach argument is straightforward. Every thin laptop arriving without a charger needs one. Every thin laptop without enough ports needs a dock. A Nexode GaN charger and a Revodok Maxidok dock alongside a £1,200-plus laptop deal adds real revenue, solves a real problem for the end user, and positions the reseller as someone who thought about the setup – not just moved a SKU.
“Where UGREEN specifically supports those opportunities is that we have special bid pricing in place for tenders and rollouts, and we work with our UK distribution partners to turn approvals around fast. When a reseller has a live opportunity, we don’t want commercial process to be the reason it’s lost. UK stock, UK team, fast pricing support – that’s what we’re built for.”
Indeed, UGREEN has a range of solutions for these opportunities. “The Revodok Maxidok Thunderbolt 5 range was launched in March – it is our most capable docking line yet,” says Darren. “The flagship 17-in-1 Maxidok runs at 120Gbps bandwidth, has a built-in M.2 NVMe PCIe Gen4 slot, supports triple displays on Windows, dual 6K or single 8K on macOS, and delivers 240W total power with 60W laptop charging – all over a single cable.
“The context matters here: laptops are getting thinner, losing ports and now shipping without chargers. A Thunderbolt 5 dock is the thing that makes an Ultrabook functional at a desk. That’s the conversation the Maxidok range opens for a reseller.
“Last year, we launched one of the world’s first Qi2 2.2-certified wireless power bank, with more than 1,400 patents and ongoing development across charging, connectivity and storage.
“This year, we introduced our NASync iDX series. The flagship model, the NASync iDX6011 Pro, is powered by an Intel® Core™ Ultra 7 processor, delivering up to 96 TOPS of performance. It offers massive storage capacity, and with a built-in AI assistant, users can manage their data more efficiently while keeping everything running smoothly and securely.”
Darren adds that UGREEN’s innovation pipeline remains very strong, so resellers can expect more products to add to the mix in the coming months.
Related post: UGREEN targets UK Charger Market Growth with Reseller Opportunity
