Yubico, known for its secure passkeys, has launched YubiNation Partners, a new global channel programme designed to unite a community of security experts.
In the face of growing AI-driven cyber threats, the programme enables partners to become trusted advisors and cultivate a safer digital world for their customers, making identities private and secure.
Risks and Costs are getting higher
As the average cost of a corporate security breach climbs to $4.4 million, with phishing remaining a primary attack vector, the industry can no longer rely on passwords alone. In fact, a 2026 Total Economic Impact study from Forrester Consulting commissioned by Yubico, found that by replacing traditional multi-factor authentication (MFA) and one-time passwords (OTP) with YubiKeys, customers achieved a 265% return on investment (ROI).
YubiNation Partners
YubiNation Partners intends to transform the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multi-factor authentication (MFA) and help customers go passwordless at speed and scale.
Bettina Vahl, vice president of global channels at Yubico, stated:
“With YubiNation Partners, Yubico is embracing a Partner-first strategy, moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity. This programme is built to turn our partners into true trusted advisors, giving them the innovation, speed and scale they need to help customers go passwordless and stay secure everywhere.”
Four partnership tiers
The new programme features four distinct partnership tiers specifically designed to recognise technical expertise, investment and collaboration. Each tier unlocks deeper enablement and benefits. They are:
- Bronze (building the foundation):
Focuses on rapid enablement through the Yubico Academy and authorised distributors to help teams deliver value immediately - Silver (expanding impact):
Unlocks lead sharing and co-sell support for opportunities involving 200+ users - Gold (accelerating at scale):
Receives priority access to market development funds (MDF), a dedicated go-to-market team and a not-for-resale (NFR) allocation of up to 25 keys per quarter to support technical readiness - Platinum (leading the way):
Strongest deal incentives, services leads, direct access to MDF, invitations to exclusive strategic events and business planning sessions and an NFR allocation of up to 50 keys per quarter
Yubico Academy
Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across our partner ecosystem: 100-series (Essentials), 200-series (Sales) and 300-series (Technical Sales), including completing a proof of concept with a fourth level of certification, the 400-series focused on Professional Services.
After incorporating feedback from partners worldwide, Yubico is making the 400-series available to Platinum and Gold tier partners.
Channel reaction
Felix Brand, CISSP and cybersecurity architect at Germany-based Yubico partner, SVA comments:
“The feedback from both my colleagues and I regarding the new Professional Services certifications has been overwhelmingly positive, particularly concerning the specialised vendor modules. This structured approach provided a highly targeted experience that directly aligns with the unique needs and strengths of each individual consulting partner.”
The programme creates a unified ecosystem where partners can advise, build and resell, supported by tailored enablement and campaign kits that drive measurable impact.
Jake Pedersen, director, software, cloud and security alliances at Zones, comments:
“We see Yubico’s updated channel programme as a strong step forward in supporting strategic partners like Zones. The investments in enablement, tiering, and services alignment position us to drive greater impact together in the identity security market. By elevating partner certifications and Professional Services integration, the programme empowers Zones to differentiate through technical expertise and end-to-end delivery excellence at global scale.”
Building on a Solid Foundation
Currently, over 30% of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys to secure their workforces. By joining YubiNation, channel partners can leverage this brand authority to shorten sales cycles, drive recurring revenue and shape the future of securing digital identity.
Availability
Existing partners will be automatically placed into one of the four programme tiers based on current criteria, such as revenue growth and Yubico Academy certifications completed.
New partners looking to advance their security mission and join the YubiNation Partners community can submit a Partner Application on the Yubico website or through their local Yubico distributor.
